Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Marketing Teams OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Marketing Teams to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Marketing Teams OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Marketing Teams OKRs examples
We've added many examples of Marketing Teams Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to successfully implement SCRUM in all marketing teams
ObjectiveSuccessfully implement SCRUM in all marketing teams
KRTrain 100% of marketing team leaders in SCRUM methodology by end of quarter
Schedule SCRUM training sessions for these leaders- Ensure each leader completes the SCRUM training
- Identify all marketing team leaders needing SCRUM training
- KROnboard 75% of all teams to SCRUM processes and workflows within the time frame
- Schedule SCRUM workshops for all teams
- Implement regular SCRUM monitoring and feedback sessions
- Develop easy to follow SCRUM guides
- KRAchieve an average of 85% team satisfaction with SCRUM implementation by the quarter's end
OKRs to enhance collaboration and performance in the marketing team
- ObjectiveEnhance collaboration and performance in the marketing team
- KRIncrease the number of joint projects by 50% to promote collaboration
- Follow-up aggressively on project proposals until closure
- Identify potential partners for collaboration in shared fields
- Propose joint-venture ideas to potential partner organizations
- KRImprove overall project efficiency by 30% through streamlined team processes
- Implement a robust project management software for better task tracking
- Conduct workshops to enhance team collaboration and communication skills
- Regularly review and refine team processes to boost productivity
- KRImplement fortnightly team-building activities to enhance cooperation by 20%
- Schedule bi-weekly team-building sessions within work hours
- Monitor and measure cooperation progress post-activity
- Identify engaging team-building activities suitable for all team members
OKRs to achieve a 2x increase in company revenue
- ObjectiveAchieve a 2x increase in company revenue
- KRReduce operating costs by 15%
- Implement energy-saving measures across the business
- Review and negotiate supplier contracts for better rates
- Streamline operations to increase efficiency
- KRIntroduce 2 new high-margin products or services
- Develop a well-strategized launch plan for the new products
- Identify potential high-margin products or services within the market
- Implement a comprehensive marketing strategy to promote the products
- KRImprove sales conversion rate by 10%
- Train sales team in advanced closing techniques
- Implement a consistent follow-up strategy
- Enhance product presentation on all platforms
Marketing Teams OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Marketing Teams OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance group communication regarding current conditions
- OKRs to ensure all company devices are asset tagged
- OKRs to effective implementation of DevSecOps in the team
- OKRs to achieve a high passing grade in my first semester of English class
- OKRs to cultivate an autonomous, entrepreneurial culture with quick decision-making
- OKRs to enhance the accounting, financial, and tax processes architecture