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tability.ioWhat are Website Launch OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
That's why we have created a list of OKRs examples for Website Launch to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Website Launch OKRs examples
You will find in the next section many different Website Launch Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to launch user-friendly and engaging new B2B website
ObjectiveLaunch user-friendly and engaging new B2B website
KRSecure 1,000+ active user accounts within the first two weeks post-launch
Organize an attractive launch event for potential users- Offer incentives for early sign-ups and referrals
- Implement a targeted online advertising campaign
- KRGuarantee 98% uptime throughout the post-launch stabilization period
- Establish a dedicated team for quick issue resolution
- Implement continuous system monitoring and issue detection tools
- Regularly verify and update disaster recovery plans
- KRAchieve a user satisfaction score of 90% in usability testing
- Implement improvements based on user feedback swiftly
- Regularly conduct and analyze user testing feedback
- Train staff in user-centered design principles and practices
OKRs to successfully launch MVP of X new website to the public
- ObjectiveSuccessfully launch MVP of X new website to the public
- KRComplete detailed project plan, design and development for X website within 4 weeks
- Develop the design based on approved project plan within first two weeks
- Define clear objectives and create detailed project plan for X website
- Finalize website development and conduct testing within remaining two weeks
- KRTest the website's functionality and fix bugs for two weeks post-development
- Conduct thorough functionality testing on the website
- Identify and document any detected bugs
- Implement bug fixes and perform retests
- KREnsure user friendly interface by conducting a usability test with 50 beta testers
- Identify and recruit 50 beta testers for usability testing
- Execute usability tests on the interface
- Analyze feedback and implement necessary changes
OKRs to launch an engaging, user-friendly website
- ObjectiveLaunch an engaging, user-friendly website
- KRAchieve a successful launch with at least 500 users within the first week
- Implement a strong marketing and promotional strategy
- Offer incentives for early sign-ups or referrals
- Develop an enticing product that resonates with your target market
- KRDevelop website content that follows SEO guidelines to drive organic traffic
- Develop engaging metadata for each page
- Regularly update website content for search engine freshness
- Research and incorporate relevant keywords into website content
- KRComplete an intuitive and responsive website design by engaging a proficient web designer
- Brainstorm layout and design elements required
- Seek and hire a proficient web designer with experience
- Regularly review progress and provide needed feedback
OKRs to successfully launch website version 2
- ObjectiveSuccessfully launch website version 2
- KRComplete UX/UI improvements for increased user engagement by 20%
- Develop and implement detailed UX/UI enhancement strategies
- Monitor and assess improvements for desired 20% engagement increase
- Identify and analyze current UX/UI weaknesses and user engagement rates
- KRAttain a user feedback score of 90% post-launch due to improved functionalities
- Implement thorough testing to optimize new functionalities
- Develop and launch a user-friendly feedback system
- Actively encourage users to give their feedback
- KRImplement and test new features/functions with zero bug reports
- Conduct thorough bug testing after implementation
- Develop comprehensive unit tests for each new feature
- Regularly schedule functionality evaluation and debug sessions
OKRs to launch machine learning product on website
- ObjectiveLaunch machine learning product on website
- KRGenerate at least 100 sign-ups for the machine learning product through website registration
- Collaborate with influencers or industry experts to promote the machine learning product
- Implement targeted online advertising campaigns to drive traffic to the website
- Optimize website registration page to increase conversion rate
- Run referral programs and offer incentives to encourage users to refer others
- KRGenerate a revenue of $50,000 from sales of the machine learning product
- Implement effective online advertising and social media campaigns to reach potential customers
- Identify target market and create a comprehensive marketing strategy for machine learning product
- Train sales team and provide them with necessary resources to effectively promote machine learning product
- Conduct market research to determine competitive pricing and set optimal price point
- KRIncrease website traffic by 20% through targeted marketing campaigns
- Optimize website content with relevant keywords to improve organic search rankings
- Conduct extensive keyword research to identify high-performing search terms
- Develop and implement targeted advertising campaigns on social media platforms
- Collaborate with industry influencers to gain exposure and drive traffic to the website
- KRAchieve a customer satisfaction rating of 4 out of 5 through user feedback surveys
- Analyze feedback survey data to identify areas for improvement and prioritize actions
- Continuously monitor customer satisfaction ratings and adjust strategies as needed for improvement
- Implement changes and improvements based on user feedback to enhance customer satisfaction
- Develop and distribute user feedback surveys to gather customer satisfaction ratings
OKRs to launch an engaging, high-converting marketing agency website
- ObjectiveLaunch an engaging, high-converting marketing agency website
- KRAchieve a bounce rate under 40% through UX/UI improvements
- Improve website load speed and responsiveness
- Conduct regular user experience testing and analysis
- Implement intuitive navigation and clear call-to-action buttons
- KRIncrease website traffic by 30% through SEO and content strategies
- Create high-quality, engaging content to retain visitors
- Improve website metadata and keywords for better search engine visibility
- Optimize website loading speed and mobile compatibility
- KRAttain a conversion rate of 5% with effective call-to-actions
- Monitor, analyze, and adjust strategy based on results
- Implement A/B testing to improve call-to-actions
- Develop clear, compelling call-to-action statements
OKRs to launch and redesign our website
- ObjectiveTesting and knowledge sourcing
- KRUser-test page prototypes on 12 people
- KRConduct interviews with 10 people from sales and marketing
- Identify target personas
- Identify key objectives from a marketing perspective
- Identify key stakeholders
- ObjectiveDesign and implement new rebrand
- KRUpdated rebrand designs for all 42 current pages
- Updated components library
- Align with brand team on new rebrand assets
OKRs to launch engaging, user-friendly website
- ObjectiveLaunch engaging, user-friendly website
- KRIncrease site usability score by 30% through UX-focused improvements
- Regularly track usability score and revise improvements
- Prioritize and implement user-friendly design changes
- Conduct user testing to identify existing usability issues
- KRAttract 15% more unique visitors through enhanced SEO tactics
- Improve website loading speed and mobile compatibility for user satisfaction
- Develop a detailed keyword strategy based on market trends and customer needs
- Create high-quality, keyword-rich content that caters to user queries
- KRAchieve a bounce rate reduction of 20% via interactive contents
- Develop interactive infographics and videos to engage users
- Improve website's navigation and user experience design
- Incorporate quizzes, polls, and surveys into website content
OKRs to successfully launch the new brand creative
- ObjectiveSuccessfully launch the new brand creative
- KRIncrease social media engagements on brand posts by 20% after the launch
- Develop engaging content, incorporating interactive elements like polls or quizzes
- Define hashtags for better post visibility and audience interaction
- Run user-generated content campaigns to drive engagement
- KRFinalize creative designs for potential brand logo by consulting 3 professional designers
- Approve final logo design for the brand
- Collaborate with three professional designers for logo ideas
- Review and evaluate proposed logo designs
- KROptimize our website for the new brand creative, achieving a decrease in bounce rate by 10%
- Improve site speed and overall user experience
- Incorporate new brand creative aesthetics onto the website
- Implement effective SEO strategies on the site
OKRs to successfully launch and sell my online course
- ObjectiveSuccessfully launch and sell my online course
- KRAttract 1000 potential buyers through strategic social media marketing
- Develop attention-grabbing content tailored for various social media platforms
- Implement targeted paid advertising campaigns on Facebook and Instagram
- Engage with followers consistently to build a community and generate leads
- KRDevelop high-converting landing page for course by testing 3 design variations
- Analyze test results and choose highest-converting design
- Implement A/B testing for each design variation
- Create three distinct design variations for the landing page
- KRAchieve 100 course sales at full price within the first two weeks of launch
- Offer an exclusive bonus for immediate sign-ups
- Develop a comprehensive, high-engagement marketing campaign
- Utilize both email and social media for marketing
How to write your own Website Launch OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Website Launch OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Website Launch OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Website Launch OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to expand content distribution through podcasts or videos
- OKRs to implement a Continuous Peer and Upwards Feedback System
- OKRs to enhance impactful self-communication skills
- OKRs to enhance software and component quality
- OKRs to boost employee retention across all departments
- OKRs to to maximize clarity and reach in resident communication