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7 strategies and tactics for Go Live

What is Go Live strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Go Live strategy can seem daunting, particularly when you're focused on your daily workload. For this reason, we've compiled a selection of examples to fuel your inspiration.

Transfer these examples to your app of choice, or opt for Tability to help keep you on track.

How to write your own Go Live strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Go Live strategy examples

We've added many examples of Go Live tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for preparing for go live

  • ⛳️ Strategy 1: Conduct a comprehensive review

    • Gather all relevant team members for a pre-go-live meeting
    • Review project scope and objectives to ensure alignment
    • Create a detailed checklist of all tasks and deliverables
    • Perform thorough testing of all systems and components
    • Ensure all necessary approvals and sign-offs are obtained
    • Review and update documentation, user guides, and FAQs
    • Schedule a final quality assurance review
    • Identify and mitigate any potential risks or issues
    • Ensure all team members are aware of their roles during go-live
    • Prepare a fallback plan in case of unforeseen issues

  • ⛳️ Strategy 2: Engage stakeholders and communicate effectively

    • Create a detailed communication plan outlining key messages and audiences
    • Notify all stakeholders of the go-live date and expectations
    • Provide regular updates and progress reports leading up to go-live
    • Ensure that customer support teams are informed and prepared
    • Distribute training materials and host training sessions for end-users
    • Set up a dedicated helpdesk or support channel for go-live day
    • Prepare communication templates for potential issues
    • Ensure project information is easily accessible to all stakeholders
    • Schedule a post-go-live feedback session
    • Maintain clear and open communication throughout the entire process

  • ⛳️ Strategy 3: Monitor and support post-go-live

    • Establish a monitoring system to track performance and issues
    • Ensure dedicated support is available 24/7 during the initial period
    • Create a post-go-live support plan with clear escalation paths
    • Monitor user feedback and address any concerns promptly
    • Schedule regular status meetings to discuss progress and issues
    • Analyse system performance and make necessary adjustments
    • Document any issues and their resolutions for future reference
    • Ensure all team members are aware of their ongoing responsibilities
    • Update project documentation based on post-go-live experiences
    • Celebrate successes and recognise team members’ contributions
go-livesupportproject-managercustomer-support-agentquality-assurancecommunication
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Strategies and tactics for preparing for go live: migrating accounts to new portal

  • ⛳️ Strategy 1: Conduct a thorough audit

    • Review current accounts and data integrity
    • Identify and document discrepancies in account information
    • Verify account completeness and accuracy
    • Flag accounts with incomplete or problematic data
    • Organise meetings with stakeholders to discuss audit findings
    • Compile a comprehensive audit report
    • Create a plan to address audit findings
    • Assign tasks to team members to rectify discrepancies
    • Ensure all relevant data is backed up
    • Re-audit accounts post-rectification

  • ⛳️ Strategy 2: Ensure data readiness

    • Set up data migration tools
    • Perform test migrations with sample data
    • Check data mapping and transformation accuracy
    • Conduct penetration testing to ensure data security
    • Plan for data synchronisation during the migration
    • Create a rollback plan in case of migration issues
    • Schedule data migration during off-peak hours
    • Inform users of possible downtime
    • Clear data migration logs to monitor issues
    • Validate data post-migration for consistency

  • ⛳️ Strategy 3: Train and communicate with stakeholders

    • Develop training materials for new portal features
    • Schedule training sessions for staff
    • Provide FAQs and support documents to users
    • Create an escalation path for issues
    • Send regular updates to stakeholders about go-live progress
    • Gather feedback from test users
    • Resolve any issues raised by test users promptly
    • Ensure communication channels are open and responsive
    • Activate customer support for migration queries
    • Review and update training materials based on feedback
data-migrationauditproject-managerdata-analystit-teamcustomer-support-team
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Strategies and tactics for enhancing liveability through social strategy

  • ⛳️ Strategy 1: Foster community engagement

    • Organise community workshops to gather residents' feedback and ideas
    • Develop neighbourhood associations to facilitate local governance
    • Create a digital platform for residents to connect and share information
    • Host regular community events to promote social interaction
    • Set up volunteer programmes to encourage active participation in local projects
    • Establish partnerships with local businesses to support community initiatives
    • Implement 'Neighbourhood Watch' schemes to enhance safety and trust
    • Encourage educational programmes around cultural and historical aspects of the area
    • Facilitate community art projects to beautify public spaces
    • Promote inclusivity by engaging diverse groups in the community

  • ⛳️ Strategy 2: Enhance public spaces

    • Conduct a survey to identify underutilised public areas
    • Develop a landscape improvement plan with local input
    • Install more seating, lighting, and greenery in parks and open spaces
    • Create dedicated spaces for outdoor activities and sports
    • Implement public art installations to add cultural value
    • Establish farmers' markets and outdoor markets to attract foot traffic
    • Increase accessibility for people with disabilities across all public areas
    • Introduce recreational programmes and events in community spaces
    • Collaborate with local artists to design murals and interactive installations
    • Ensure maintenance of public amenities like seating, bins, and pathways

  • ⛳️ Strategy 3: Promote sustainable urban development

    • Encourage eco-friendly public transportation options
    • Implement city-wide recycling and waste reduction programmes
    • Support green building initiatives and energy-efficient infrastructure
    • Create more pedestrian-friendly streets and cycling lanes
    • Facilitate green spaces and community gardens within urban areas
    • Promote the use of renewable energy sources in public facilities
    • Host sustainability workshops for residents and businesses
    • Partner with environmental organisations to promote awareness
    • Develop action plans to reduce urban heat and improve air quality
    • Incorporate sustainable practices in all community development projects
community-engagementsustainable-developmenturban-plannercommunity-organizerlocal-governmentenvironmental-advocacy-groups
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Strategies and tactics for enhancing Denam Properties' Market Position in 2025

  • ⛳️ Strategy 1: Accelerate brand awareness

    • Deploy billboards at strategic locations in Abuja such as Maitama, Wuse, and Gwarinpa
    • Initiate geo-targeted ad campaigns on platforms like Facebook, LinkedIn, Instagram, and TikTok
    • Publish feature articles and advertisements in top local newspapers, business magazines, and inflight magazines
    • Organise high-profile networking events in partnership with popular venues
    • Initiate a monthly digital newsletter with property updates and real estate insights
    • Partner with lifestyle influencers for brand mentions and reviews
    • Collaborate on articles with recognised business and lifestyle publications
    • Produce professional video promos for social media and YouTube
    • Sponsor high-end events attended by target customers
    • Conduct surveys to gather consumer insights for more targeted messaging

  • ⛳️ Strategy 2: Enhance credibility and trust

    • Develop whitepapers on market trends and distribute through LinkedIn and the company website
    • Create video tours of completed projects with client testimonials for YouTube and social media channels
    • Ensure all communications adhere to ARCON and NESREA standards
    • Engage in thought leadership by hosting webinars or live Q&A sessions
    • Secure certifications and recognitions from relevant industry bodies
    • Develop a customer loyalty program offering exclusive benefits
    • Highlight the track record of timely delivery and quality craftsmanship in all marketing materials
    • Collaborate with well-known architects and builders as brand advocates
    • Create a press kit to distribute to media and potential partners
    • Facilitate direct dialogues with potential clients through VIP days and exclusive site visits

  • ⛳️ Strategy 3: Maximise lead generation and engagement

    • Launch interactive email campaigns with property showcases and call-to-action elements
    • Host exclusive property expos in collaboration with known influencers
    • Distribute branded merchandise at events and expos to increase brand recall
    • Partner with top real estate influencers for content creation and co-hosted virtual tours
    • Utilise CRMs like Mailchimp for segmented and personalised marketing campaigns
    • Incorporate virtual reality tours in marketing materials to engage remote clients
    • Offer personalised investment insights to prospects showing a keen interest
    • Develop cross-promotional campaigns with luxury brands
    • Collect and analyse data to constantly refine engagement tactics
    • Implement retargeting ads for website visitors showing interest in specific properties
real-estatemarketingmarketing-managerbrand-strategistadvertising-teamsales-team
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Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for integrating Activities for a Legacy of Faith and Impact

  • ⛳️ Strategy 1: Build a unified organisational structure

    • Define roles and responsibilities across all entities under Baruka Jethro Inc.
    • Create a clear communication plan for seamless interaction between divisions
    • Establish key performance indicators for each division to track progress
    • Implement regular inter-division meetings to promote knowledge sharing
    • Develop a shared vision and mission statement for Baruka Jethro Inc.
    • Utilise shared resources to optimise efficiency across divisions
    • Create an organisational chart to visualise the interconnected structure
    • Allocate budget for shared technology infrastructure and operational tools
    • Implement a centralised digital platform for collaboration and project management
    • Schedule quarterly reviews to evaluate integration progress and adjust strategies as needed

  • ⛳️ Strategy 2: Strengthen family and organisational bonds

    • Initiate weekly Bible studies and family night activities
    • Establish a digital communication platform for family updates and collaboration
    • Organise quarterly family meetings to discuss family business and shared goals
    • Develop a family mission statement and core values document
    • Create a family investment trust to consolidate and expand resources
    • Launch pilot projects for family business expansions, leveraging existing resources
    • Ensure children are involved in family business discussions and learning activities
    • Plan family retreats focused on spiritual growth and bonding
    • Build language and technology proficiency with designated family learning tools
    • Implement a family calendar for shared activities and personal growth tracking

  • ⛳️ Strategy 3: Leverage digital platforms and global networks

    • Expand the digital presence of Elmeleckraah Ministry through social media
    • Partner with global ministries to organise international evangelisation campaigns
    • Utilise digital tools for managing and expanding Guardian Wings Foundation programmes
    • Host webinars and online workshops to attract consulting clients internationally
    • Network with international organisations for potential consulting projects
    • Develop an investment platform for Azjeet to showcase innovative approaches
    • Utilise data-driven approaches to attract donors and partners for GWF
    • Engage with blockchain innovators for potential partnerships with Azjeet
    • Strengthen global branding efforts with a focus on interconnectedness
    • Implement digital impact tracking for donor engagement in GWF
organisational-synergydigital-transformationproject-managercommunications-officerfamily-engagement-teamdigital-strategy-team
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Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
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How to track your Go Live strategies and tactics

Having a plan is one thing, sticking to it is another.

Setting good strategies is only the first challenge. The hard part is to avoid distractions and make sure that you commit to the plan. A simple weekly ritual will greatly increase the chances of success.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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