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tability.ioWhat are Acquisition OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Acquisition to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Acquisition OKRs examples
You'll find below a list of Objectives and Key Results templates for Acquisition. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to optimize vendor management for talent acquisition
ObjectiveOptimize vendor management for talent acquisition
KRImplement a standardized assessment system for all vendors
Develop criteria for a standardized vendor assessment system- Train team members on the new assessment process
- Deploy the newly standardized assessment system with all vendors
- KRReduce hiring time by 15% by streamlining vendor processes
- Implement streamlined software for more efficient vendor communication
- Regularly evaluate and update vendor process checkpoints
- Incorporate automatic tracking for vendors' performance
- KRIncrease vendor success rate by 20% through performance tracking and feedback
- Set measurable, achievable performance goals for vendors
- Regularly provide constructive feedback to vendors
- Implement a comprehensive performance tracking system for all vendors
OKRs to streamline vendor coordination for efficient talent acquisition
- ObjectiveStreamline vendor coordination for efficient talent acquisition
- KRRaise vendor performance satisfaction by 30% as measured through quarterly survey
- Increase training programs for vendor management
- Improve communication frequency with vendors
- Implement regular vendor performance reviews
- KRReduce vendor response time by 20% to expedite recruitment process
- Provide vendors with specific response deadlines
- Implement a streamlined communication system with vendors
- Regularly review and optimize vendor processes
- KRPlug in process gaps to improve vendor coordination, reducing errors by 15%
- Regularly evaluate implemented solutions for efficacy
- Implement solutions to the identified process gaps
- Identify recurring issues in current vendor coordination process
OKRs to secure additional significant investment for our basketball team
- ObjectiveSecure additional significant investment for our basketball team
- KRFinalize and secure financing from at least one new major investor
- Set up and conduct meetings with prospective financiers
- Compile a comprehensive proposal for potential investors
- Finalize agreements and secure the investment
- KRPitch investment opportunity and potential returns to 15 interested investors
- Craft compelling investment opportunity presentation with potential returns
- Identify and contact 15 potential investors for pitching
- Schedule and conduct investment pitches
- KRIdentify and build relationships with at least 20 potential major investors
- Research and create list of 20 potential major investors
- Organize meetings to discuss investment opportunities
- Initiate contact with investors via emails or calls
OKRs to enhance talent acquisition and retention strategies
- ObjectiveEnhance talent acquisition and retention strategies
- KRImplement an updated onboarding process leading to 20% decrease in new hire turnover
- Train managers on executing the new onboarding process
- Track new hire turnover rates and adjust strategies
- Design comprehensive onboarding material for new hires
- KRBoost employee engagement scores by 15% using improved retention programs
- Enhance internal communication and feedback systems
- Promote work-life balance policies and benefits
- Implement comprehensive employee training and development programs
- KRIncrease number of qualified applicants by 25% through targeted recruitment strategies
- Implement employer branding strategy to attract potential candidates
- Utilize targeted job advertisements on niche platforms
- Develop employee referral programs to reach qualified individuals
OKRs to implement effective talent acquisition strategies
- ObjectiveStrengthen talent acquisition process
- KRImplement at least 2 new sourcing channels
- KRReduce time-to-hire by 15%
- KRIncrease candidate pool diversity by 20%
- KRImprove candidate satisfaction score by 10 points
OKRs to enhance HR's strategic contribution to business success
- ObjectiveEnhance HR's strategic contribution to business success
- KRIncrease employee engagement scores by 20%
- Provide constructive feedback and support career development opportunities
- Introduce an employee recognition and reward system
- Implement regular team-building activities for employees
- KRImplement a resource-efficient talent acquisition process
- Implement a robust candidate screening system
- Integrate tools for automated resume assessment
- Develop a streamlined job interview process
- KRDecrease turnover rates by 15%
- Implement comprehensive employee satisfaction and engagement programs
- Develop and provide professional development opportunities
- Enhance benefit packages and competitive compensation
OKRs to boost customer acquisition rates significantly
- ObjectiveBoost customer acquisition rates significantly
- KRConvert 5% of website visitors into customers using a refined sales funnel
- Implement a follow-up email campaign for site visitors
- Improve website navigation for easy access to product pages
- Optimize site content for stronger calls to action
- KRIncrease website traffic by 30% through improved SEO and online advertising
- Analyze results regularly, adjust strategies accordingly
- Implement SEO strategies, focusing on keywords and website optimization
- Invest in online ads targeting your audience demographic
- KRDecrease customer churn rate by 10% through enhanced customer retention initiatives
- Develop personalized promotional offers for loyal customers
- Enhance customer service training to improve customer satisfaction
- Implement a feedback system to understand customer's needs better
OKRs to significantly reduce Customer Acquisition Cost (CAC) for our mobile app
- ObjectiveSignificantly reduce Customer Acquisition Cost (CAC) for our mobile app
- KRImprove app store optimizations to increase organic downloads by 20%
- Leverage user feedback for app improvement
- Review and enhance keyword strategy in app descriptions
- Optimize app icon and screenshots for better visibility
- KREnhance referral program to increase organic acquisition by 30%
- Redesign referral incentives to make them more attractive
- Implement user-friendly referral process in the app/website
- Launch marketing campaign to promote referral program
- KRImplement A/B tests on marketing channels to enhance conversion rates by 15%
- Identify key variables for A/B testing in current marketing channels
- Analyze results, identify successful variables, implement changes
- Plan and execute A/B tests in the identified marketing channels
- KRDecrease app installation cost by 25% through optimizing ad targeting
- Analyze user data to better understand our successful app installation demographics
- Monitor and adjust ad campaigns based on performance metrics
- Refine ad targeting parameters based on this analysis
OKRs to enhance audience nurturing for improved policy acquisition
- ObjectiveEnhance audience nurturing for improved policy acquisition
- KRIncrease the quote-to-policy conversion rate by 20% through audience nurturing efforts
- Enhance user experience on conversion platforms
- Implement a personalized email follow-up strategy
- Develop a targeted content marketing plan
- KRDevelop and implement at least two new nurturing strategies or campaigns
- Devise two unique nurturing campaign plans
- Launch and monitor campaign effectiveness regularly
- Research current market trends and effective nurturing strategies
- KRReduce the time from quote to policy purchase by 15% with nurturing touchpoints
- Develop quick, user-friendly online purchasing system
- Implement automated follow-up emails after quote
- Provide informational content about policies regularly
OKRs to accelerate client acquisition through our lead magnet
- ObjectiveAccelerate client acquisition through our lead magnet
- KREnhance lead magnet content to trigger a 15% uptick in tie-ups
- Promote lead magnet through multiple marketing channels
- Design engaging, relevant content around these trends
- Conduct research to identify popular industry trends
- KRIncrease lead magnet downloads by 20%
- Develop appealing social media promotional content
- Offer exclusive content for the downloaders
- Optimize the website for better search engine visibility
- KRConvert 10% of downloaders into paying clients
- Offer introductory discounts to new downloaders
- Implement effective in-app purchase promotions
- Enhance product features requiring premium access
How to write your own Acquisition OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Acquisition OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Acquisition OKRs
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Acquisition OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to streamline human resources tasks including payroll and work permits
- OKRs to streamline onboard services for robust engagement environment
- OKRs to increase unrestricted funding to bolster organization sustainability
- OKRs to boost qualified meetings booked by outbound SDR team
- OKRs to enhance incident identification and reporting for better operational transparency
- OKRs to streamline book cover creation for faster marketing and design implementation