7 customisable OKR examples for Sales Training Manager

What are Sales Training Manager OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Sales Training Manager to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Sales Training Manager OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Our customisable Sales Training Manager OKRs examples

You'll find below a list of Objectives and Key Results templates for Sales Training Manager. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1OKRs to create a unified promo planning process for all Sales

  • ObjectiveCreate a unified promo planning process for all Sales
  • Key ResultConduct 3 training sessions to ensure Sales Department understands the new process
  • TaskSet up three different training dates
  • TaskFollow up for feedback after each session
  • TaskIdentify key points to cover in training sessions
  • Key ResultAchieve 90% positive feedback on the ease and clarity of the new process
  • TaskRegularly ask for and analyze feedback
  • TaskConduct training sessions to fully understand new process
  • TaskImplement improvements based on feedback received
  • Key ResultDefine and document 100% of the necessary steps for successful promo planning
  • TaskCompile steps into a comprehensive document guide
  • TaskIdentify all steps involved in successful promo planning
  • TaskWrite clear, concise descriptions for each step

2OKRs to enhance productivity and effectiveness of the advertising sales team

  • ObjectiveEnhance productivity and effectiveness of the advertising sales team
  • Key ResultIncrease sales team's lead conversion rate by 25%
  • TaskImplement a more refined lead scoring system
  • TaskConduct regular training sessions to improve sales techniques
  • TaskImprove follow-up processes for potential leads
  • Key ResultImplement training sessions to improve product knowledge by 100%
  • TaskSchedule and conduct product knowledge training sessions
  • TaskDevelop detailed training agenda and materials
  • TaskIdentify key product knowledge areas needing improvement
  • Key ResultReduce average sale-cycle length by 15%
  • TaskProvide regular training on closing sales techniques
  • TaskImplement more efficient customer follow-up procedures
  • TaskStreamline the sales process with automation tools

3OKRs to boost teams' contribution to business revenue generation

  • ObjectiveBoost teams' contribution to business revenue generation
  • Key ResultIncrease cross-selling by team members by 15% to improve revenue
  • TaskReward employees for successful cross-selling through incentive programs
  • TaskDevelop a sales training program focused on cross-selling techniques
  • TaskRegularly monitor and review team cross-selling performance
  • Key ResultImplement advanced training programs for 85% of team members to fuel sales growth
  • TaskIdentify key areas of improvement for advanced training
  • TaskEnroll 85% of team members in these programs
  • TaskDevelop comprehensive training programs based on these areas
  • Key ResultDevelop 10 new partnerships with client teams to enhance service line revenue
  • TaskDevelop attractive partnership proposals tailored to each team
  • TaskIdentify potential client teams for new partnerships
  • TaskInitiate contact and negotiate possible partnership terms

4OKRs to drive a significant increase in sales performance

  • ObjectiveDrive a significant increase in sales performance
  • Key ResultImprove sales conversion rate by 10% through enhanced sales training
  • TaskDevelop comprehensive, role-specific sales training programs
  • TaskMeasure and evaluate training impact on sales conversion
  • TaskImplement regular practical sales simulations
  • Key ResultBoost marketing campaign effectiveness by 15% to attract more potential customers
  • TaskIncrease investments in high-performing advertisements and audience channels
  • TaskImplement A/B testing strategies to optimize ad content and placements
  • TaskAnalyze current campaigns to identify shortcomings and areas for improvement
  • Key ResultIncrement customer retention rate by 8% by optimizing customer service processes
  • TaskRegularly train staff in customer service skills
  • TaskImplement a robust customer loyalty program
  • TaskImprove response time to customer inquiries and complaints

5OKRs to successfully migrate and train team on the new sales CRM system

  • ObjectiveSuccessfully migrate and train team on the new sales CRM system
  • Key ResultAchieve a 10% sales increase after full adoption of the new CRM system
  • TaskImplement customer targeting strategies using CRM analytics
  • TaskConduct comprehensive training for staff on the new CRM system
  • TaskRegularly review sales data and adjust strategies as needed
  • Key ResultMigrate all existing customer data to the new CRM system without errors
  • TaskConfirm successful migration and rectify any errors
  • TaskTransfer the verified data to the new CRM system
  • TaskValidate the accuracy and completeness of existing customer data
  • Key ResultTrain 100% of the sales team to proficiently use the new CRM system
  • TaskMonitor and evaluate sales team's proficiency post-training
  • TaskConduct regular hands-on training sessions with the sales team
  • TaskEstablish a comprehensive training plan for the new CRM system

6OKRs to enhance operational efficiency, certify employees, and increase team revenue

  • ObjectiveEnhance operational efficiency, certify employees, and increase team revenue
  • Key ResultHave 100% of the employees complete certification courses relevant to their positions
  • TaskSet a deadline for course completion
  • TaskMonitor progress and offer support when needed
  • TaskIdentify relevant certification courses for each position
  • Key ResultReduce process lag by 20% through process optimization strategies
  • TaskIdentify key areas of the process causing delays
  • TaskImplement new efficiency measures in these areas
  • TaskAnalyze and adjust measures based on results
  • Key ResultIncrease team's total revenue by 15% through strategic sales and marketing initiatives
  • TaskDevelop and implement revenue-boosting sales strategies
  • TaskUpskill sales team with advanced selling techniques
  • TaskLaunch targeted marketing campaigns for product promotion

7OKRs to maximize pipeline generation from partner channels

  • ObjectiveMaximize pipeline generation from partner channels
  • Key ResultSecure 5 new strategic partnerships delivering at least 20% of total leads
  • TaskIdentify potential partners in the industry
  • TaskApproach and negotiate partnership agreements
  • TaskImplement and monitor partner-driven lead generation tactics
  • Key ResultImplement 2 joint marketing campaigns resulting in 30% increase in qualified leads
  • TaskTrack and optimize campaign performance for lead generation
  • TaskIdentify suitable partners for joint marketing campaigns
  • TaskDevelop unique marketing strategies involving both companies
  • Key ResultTrain 100% of partner sales teams on product portfolio to boost referral opportunities
  • TaskSchedule mandatory training sessions for partner sales teams
  • TaskMonitor and track participation until 100% completion
  • TaskCreate a comprehensive training module on product portfolio

Sales Training Manager OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Sales Training Manager OKRs in a strategy map

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Sales Training Manager OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

What's next? Try Tability's goal-setting AI

You can create an iterate on your OKRs using Tability's unique goal-setting AI.

Watch the demo below, then hop on the platform for a free trial.

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