5 customisable OKR examples for Digital Platforms Team

What are Digital Platforms Team OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

We've tailored a list of OKRs examples for Digital Platforms Team to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Digital Platforms Team OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Our customisable Digital Platforms Team OKRs examples

We've added many examples of Digital Platforms Team Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1OKRs to enhance efficiency through digital platform integration and automation

  • ObjectiveEnhance efficiency through digital platform integration and automation
  • Key ResultSuccessfully integrate 5 different digital platforms into the business process
  • TaskIdentify platforms vital for improving business processes
  • TaskTrain employees on platform usage
  • TaskCreate implementation plan for each platform
  • Key ResultIncrease process efficiency by 35% through the implemented automation
  • TaskImplement and optimize selected automation tools
  • TaskMonitor, measure and adjust automation for efficiency
  • TaskReview current processes for potential automation opportunities
  • Key ResultReduce manual errors by 40% using the automated system
  • TaskTrain staff on proper use and maintenance of automation system
  • TaskImplement error detection software in all business operations
  • TaskMonitor and evaluate the system’s effectiveness regularly

2OKRs to amplify brand popularity and reach across all digital platforms

  • ObjectiveAmplify brand popularity and reach across all digital platforms
  • Key ResultIncrease total followers across major social media platforms by 25%
  • TaskRun targeted ad campaigns to attract new followers
  • TaskEngage with followers by liking and commenting daily
  • TaskImplement a consistent posting schedule on all platforms
  • Key ResultEnhance brand's share of voice in the market by 20% via industry influencers
  • TaskIdentify influential industry leaders connected to the brand
  • TaskDevelop partnerships with selected influencers for promotions
  • TaskMonitor and adjust influencer marketing strategy for effectiveness
  • Key ResultAchieve a 30% rise in website traffic through diversified online marketing strategies
  • TaskImplement SEO best practices to boost organic traffic
  • TaskRun targeted pay-per-click advertising campaigns
  • TaskDevelop engaging social media marketing campaigns

3OKRs to enhance Cybersecurity Regulatory Intelligence

  • ObjectiveEnhance Cybersecurity Regulatory Intelligence
  • Key ResultAchieve zero non-compliance issues in all half-yearly cybersecurity audits
  • TaskImplement regular cybersecurity training for all staff
  • TaskConduct frequent internal cybersecurity audits
  • TaskEstablish rigorous cybersecurity protocols company-wide
  • Key ResultComplete certification for 2 new cybersecurity regulatory standards
  • TaskIdentify two cybersecurity regulatory standards to get certified in
  • TaskComplete and submit certification exams successfully
  • TaskSchedule and participate in the required training sessions
  • Key ResultImplement one newly-adopted cybersecurity regulation across all digital platforms
  • TaskIdentify all digital platforms affected by the regulation
  • TaskDevelop a comprehensive implementation plan
  • TaskImplement and monitor the cybersecurity regulation

4OKRs to increase customer value and engagement on all social platforms

  • ObjectiveIncrease customer value and engagement on all social platforms
  • Key ResultAchieve a 20% increase in daily active users across all social media channels
  • TaskIncrease frequency of user interaction across channels
  • TaskDevelop and implement daily engaging content strategy
  • TaskPlan and execute targeted social media promotions
  • Key ResultAttract, retain and convert 200 new high-value customers from social media interactions
  • TaskDevelop a catchy social media campaign targeting high-value clientele
  • TaskImplement a strategic customer retention program on social platforms
  • TaskFoster engagement to drive conversions through personalized offers and incentives
  • Key ResultImprove average engagement metric by 15% per social media post
  • TaskIncrease frequency of posts during high engagement periods
  • TaskUtilize attractive visuals and interactive content in posts
  • TaskOptimize posts with a strong call-to-action to encourage comments, likes, shares

5OKRs to enhance brand presence on various social platforms

  • ObjectiveEnhance brand presence on various social platforms
  • Key ResultAchieve a 20% growth in Instagram followers
  • TaskCollaborate with influencers for shoutouts or promotions
  • TaskDevelop engaging content relevant to target audience
  • TaskConsistently engage with followers through comments and DMs
  • Key ResultIncrease newsletter subscribers by 30%
  • TaskPromote the newsletter through social media and email campaigns
  • TaskOffer exclusive content for newsletter subscribers
  • TaskImplement a user-friendly and attractive subscription form on the website
  • Key ResultBoost Podcast listenership by 25%
  • TaskImprove podcast content based on listener feedback
  • TaskPromote the podcast on relevant social media platforms
  • TaskInvite popular guests to increase audience interest
  • Key ResultDrive Website traffic up by 15%
  • TaskImplement search engine optimization strategies to improve page ranking
  • TaskIncrease frequency of engaging, relevant content posts
  • TaskLaunch a targeted social media marketing campaign

Digital Platforms Team OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Digital Platforms Team OKRs in a strategy map

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Digital Platforms Team OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

What's next? Try Tability's goal-setting AI

You can create an iterate on your OKRs using Tability's unique goal-setting AI.

Watch the demo below, then hop on the platform for a free trial.

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