15 customisable OKR examples for Expand
What are Expand OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Expand to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Expand OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Expand OKRs examples
You will find in the next section many different Expand Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to help customers expand usage faster
Help customers expand faster
25% of new customers expand to 5+ users in their first week.
Include step to invite team in the onboarding process
Add domain sharing marketing email to the drip feed
60% of customers have turned on the team domain sharing
Publish post explaining the benefits of using the platform with a team
Run special marketing campaign to increase activation
2. OKRs to land and expand through product stickiness
Land and expand through product stickiness
Reduce churn rate by 50%
Double our ARPC(Average revenue per customer)
Increase NPS rating by 10
Improve results of Onboarding survey by 25%
3. OKRs to expand expertise and productivity as a Shopify theme developer
Expand expertise and productivity as a Shopify theme developer
Increase client satisfaction rates by 20% through improved theme functionality and design
Solicit client feedback for actionable insights on theme enhancements
Revamp website themes for enhanced visual appeal and functionality
Conduct usability tests to identify potential design improvements
Develop and successfully deploy three new Shopify themes
Research and design three unique layouts for the new Shopify themes
Successfully deploy each new theme on Shopify's platform
Implement and thoroughly test coding for each theme
Obtain advanced certification in Shopify theme development within the quarter
Take and pass the certification exam
Register and complete chosen certification course
Identify relevant Shopify theme development certification courses
4. OKRs to expand Sales to a new region
Expand revenue in Europe
Recruit 10 resellers in Europe
10% of new sales are coming from EU customers
Generate a pipeline of $500K in Europe
5. OKRs to expand open mic opportunities for musicians
Expand open mic opportunities for musicians
Establish partnerships with five local venues for hosting open mic events
Draft a partnership proposal tailored for each venue
Identify potential local venues suitable for open mic events
Initiate contact and negotiate partnership terms
Draw in a minimum of 50 unique performers across all open mic events
Collaborate with local music schools for event promotion
Send personalized invitations to performers from previous events
Create engaging social media advertisements targeting local performers
Organize and successfully conduct at least 10 open mic events
Arrange necessary equipment and personnel for each event
Select venues and schedule dates for each open mic event
Promote the events through social media and local newspapers
6. OKRs to establish a powerful and influential personal brand
Establish a powerful and influential personal brand
Increase LinkedIn network by 200 professionals within desired industry or niche
Engage regularly in industry-related LinkedIn discussions
Send personalized connection requests to 200 industry-specific professionals
Post thoughtful content relevant to desired industry
Secure at least 3 speaking engagements on relevant industry panels or webinars
Create and send tailored proposals to event organizers
Follow-up on sent proposals to secure engagements
Identify suitable industry panels or webinars for engagement
Develop and launch personal website reaching 500 unique visitors within 3 weeks
Use social media and email campaigns to drive traffic
Design and build personal website with engaging, SEO-optimized content
Implement a digital marketing strategy for website promotion
7. OKRs to expand our base of regular donors
Expand our base of regular donors
Improve donor retention rate by 15% via engaging newsletters and updates
Increase personalized content in donor newsletters
Share success stories in update communications
Implement quarterly surveys for donor feedback
Establish partnerships with 10 local businesses for new donation incentives
Follow-up with businesses via phone call or meeting
Draft and send partnership proposal letters to businesses
Identify and list potential local businesses for partnerships
Increase donor database by 25% through targeted marketing campaigns
Track campaign effectiveness and adjust as needed
Develop tailored donation marketing campaigns
Identify potential donors within target market
8. OKRs to expand legal and regulatory resources network
Expand legal and regulatory resources network
Improve user engagement by implementing feedback-driven enhancements to the network
Regularly communicate with users about the network's updates and improvements based on their feedback
Analyze feedback to identify areas of improvement and prioritize enhancements
Implement user-suggested features and enhancements to address their needs and concerns
Send out surveys to collect feedback on user experience and pain points
Develop an online platform for easy access to legal and regulatory materials
Conduct market research to understand user needs and preferences
Conduct user testing and gather feedback to continuously improve the platform's functionality
Collaborate with legal experts to curate and regularly update the platform's content
Design an intuitive interface for easy navigation and document search
Increase the number of legal and regulatory contacts by 20% through targeted outreach
Attend industry conferences and events to establish connections with new legal and regulatory contacts
Identify regulatory agencies with relevant contacts for targeted outreach
Implement a focused email marketing campaign to engage potential legal and regulatory contacts
Develop a comprehensive database of legal and regulatory contact information
Establish partnerships with 3 influential legal organizations to enhance resource availability
Collaborate with the legal organizations to develop strategies for enhancing resource availability
Research and identify three influential legal organizations relevant to our objectives
Formalize partnerships through legal agreements and ensure effective implementation of joint initiatives
Reach out to the identified organizations to initiate partnership discussions
9. OKRs to enhance and expand our current AI features
Enhance and expand our current AI features
Improve the performance of existing AI features by 15% as measured by user satisfaction
Conduct continuous user satisfaction surveys
Enhance AI algorithms based on user feedback results
Implement regular performance tests for current AI features
Develop and launch three new AI functionalities by increasing the team's capacity by 20%
Hire skilled AI developers to expand the team by 20%
Develop three innovative AI functionalities
Execute a rigorous launch strategy for new AI functionalities
Reduce the error rate of AI predictions or recommendations by 10%
Implement rigorous testing and validation methods on AI models
Improve data quality and increase dataset diversity
Invest in advanced machine learning algorithms and tools
10. OKRs to expand the company's market presence
Expand the company's market presence
Secure 15 productive meetings with potential strategic partners
Schedule 15 productive meetings
Identify and research 30 potential strategic partners
Develop and execute personalized outreach strategies
Close deals worth $1M in new business sales
Negotiate and finalize sales contracts
Develop and present personalized sales pitches
Identify and reach out to potential high-value clients
Increase lead generation rate by 25%
Optimize website's landing page for conversions
Improve SEO strategy for higher online visibility
Initiate a targeted email marketing campaign
11. OKRs to expand e-learning opportunities for students
Expand e-learning opportunities for students
Achieve at least 80% satisfaction rate on student surveys about e-learning experiences
Gather and implement student feedback regularly
Provide prompt technical support for e-learning issues
Develop user-friendly and engaging e-learning content
Increase student enrollment in e-learning modules by 25%
Initiate a targeted digital marketing campaign for e-learning modules
Improve user experience on the e-learning platform
Partner with schools to promote e-learning modules
Launch 5 new e-learning courses across various disciplines
Create engaging, interactive content for each course
Implement the courses on an e-learning platform
Identify key topics and design course outlines for each discipline
12. OKRs to expand Japanese market
Increase market presence and sales in Japan
Increase monthly revenue from Japanese customers by 20%
Develop targeted marketing campaigns tailored to the Japanese market
Conduct market research to identify specific needs and preferences of Japanese customers
Enhance Japanese customer support and after-sales services to improve customer satisfaction
Collaborate with local Japanese businesses to expand customer reach and increase sales opportunities
Establish partnerships with three influential Japanese retailers to expand distribution network
Negotiate mutually beneficial terms and agreements with selected Japanese retailers
Identify and research three influential Japanese retailers for potential partnership opportunities
Finalize partnerships and develop a plan for expanding our distribution network with each retailer
Initiate contact and schedule meetings with identified retailers to discuss potential partnerships
Improve customer satisfaction in Japan by achieving minimum of 90% positive feedback
Launch targeted marketing campaigns to reach 10,000 potential Japanese customers
Create compelling and localized marketing content that resonates with Japanese consumers
Develop a comprehensive marketing strategy tailored specifically for the Japanese market
Utilize various advertising channels to reach and engage 10,000 potential Japanese customers
Conduct market research to define target audience and identify potential Japanese customers
13. OKRs to expanding understanding of commission-based models
Expanding understanding of commission-based models
Conduct interviews with 5 professionals working on commission in diverse industries
Schedule and conduct the interviews
Prepare relevant industry-specific questions for each interview
Identify and contact five professionals in diverse commission-based sectors
Complete three commission-related online courses with a score of at least 85%
Achieve at least 85% score in each course
Enroll in and study for selected courses
Research and select three commission-related online courses
Read and summarize 10 books on sales commissions within the period
Thoroughly read and annotate these 10 books
Draft a summary report for each book
Select and procure 10 books related to sales commissions
14. OKRs to expand lour brand's presence through impactful outreach
Expand lour brand's presence through impactful outreach
Boost website traffic by 30% via targeted online promotional efforts
Implement SEO strategies to enhance visibility on search engines
Launch targeted social media advertising campaigns
Collaborate with influencers for promotional posts
Increase social media followers by 25% through strategic engagement strategies
Utilize paid promotions and influencer partnerships to extend reach
Develop and implement a consistent content schedule on all platforms
Engage directly with followers via comments, likes, and shares
Arrange and complete 10 strategic partnerships to boost collaborative outreach
Identify potential partners aligned with our strategic goals
Initiate conversations and negotiations with those entities
Formalize partnerships through signed agreements
15. OKRs to enhance proactive investigation through expanded log analysis
Enhance proactive investigation through expanded log analysis
Implement new log analysis tool to reduce investigation time by 20%
Train staff in properly using tool for investigations
Research and choose an efficient log analysis tool
Monitor use and assess impact on investigation time
Conduct training sessions for team on advanced log analysis techniques
Gather resources and prepare materials for each training session
Determine specific topics and create outline for log analysis training sessions
Schedule consistent, regular training sessions with the team
Increase the number of logs analyzed by 30%
Allocate more resources to log analysis activities
Upgrade analytics software to support higher log volumes
Train team on efficient log analysis techniques
Expand OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Expand OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Expand OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to ensure sustainability of the financial business
OKRs to secure local channels and gain market insights
OKRs to increase revenue from commercial transactions legal services
OKRs to to strengthen relationship and engagement with practices
OKRs to achieve As and Bs in English class next quarter
OKRs to enhance engagement and commitment via effective communication
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.