Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Expand OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Expand to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Expand OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
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Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Expand OKRs examples
You will find in the next section many different Expand Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to help customers expand usage faster
ObjectiveHelp customers expand faster
KR25% of new customers expand to 5+ users in their first week.
Include step to invite team in the onboarding process
Add domain sharing marketing email to the drip feed
KR60% of customers have turned on the team domain sharing
Publish post explaining the benefits of using the platform with a team
Run special marketing campaign to increase activation
OKRs to land and expand through product stickiness
ObjectiveLand and expand through product stickiness
KRReduce churn rate by 50%
KRDouble our ARPC(Average revenue per customer)
KRIncrease NPS rating by 10
KRImprove results of Onboarding survey by 25%
OKRs to expand expertise and productivity as a Shopify theme developer
ObjectiveExpand expertise and productivity as a Shopify theme developer
KRIncrease client satisfaction rates by 20% through improved theme functionality and design
Solicit client feedback for actionable insights on theme enhancements
Revamp website themes for enhanced visual appeal and functionality
Conduct usability tests to identify potential design improvements
KRDevelop and successfully deploy three new Shopify themes
Research and design three unique layouts for the new Shopify themes
Successfully deploy each new theme on Shopify's platform
Implement and thoroughly test coding for each theme
KRObtain advanced certification in Shopify theme development within the quarter
Take and pass the certification exam
Register and complete chosen certification course
Identify relevant Shopify theme development certification courses
OKRs to expand Sales to a new region
ObjectiveExpand revenue in Europe
KRRecruit 10 resellers in Europe
KR10% of new sales are coming from EU customers
KRGenerate a pipeline of $500K in Europe
OKRs to expand personal and professional growth
ObjectiveExpand personal and professional growth
KREnroll in and complete one personal development course
Register for the chosen course online or in person
Consistently attend and participate until the course is completed
Research and select a personal development course of interest
KRSet and meet weekly networking goals to meet 20 new people
Define specific criteria and methods for finding new contacts
Follow up and connect with new contacts every week
Dedicate 2 hours daily to networking activities
KRInitiate and complete two significant projects at work
Identify two high-priority projects needing completion
Execute the action plans and monitor progress
Develop detailed action plans for both projects
OKRs to expand open mic opportunities for musicians
ObjectiveExpand open mic opportunities for musicians
KREstablish partnerships with five local venues for hosting open mic events
Draft a partnership proposal tailored for each venue
Identify potential local venues suitable for open mic events
Initiate contact and negotiate partnership terms
KRDraw in a minimum of 50 unique performers across all open mic events
Collaborate with local music schools for event promotion
Send personalized invitations to performers from previous events
Create engaging social media advertisements targeting local performers
KROrganize and successfully conduct at least 10 open mic events
Arrange necessary equipment and personnel for each event
Select venues and schedule dates for each open mic event
Promote the events through social media and local newspapers
OKRs to establish a powerful and influential personal brand
ObjectiveEstablish a powerful and influential personal brand
KRIncrease LinkedIn network by 200 professionals within desired industry or niche
Engage regularly in industry-related LinkedIn discussions
Send personalized connection requests to 200 industry-specific professionals
Post thoughtful content relevant to desired industry
KRSecure at least 3 speaking engagements on relevant industry panels or webinars
Create and send tailored proposals to event organizers
Follow-up on sent proposals to secure engagements
Identify suitable industry panels or webinars for engagement
KRDevelop and launch personal website reaching 500 unique visitors within 3 weeks
Use social media and email campaigns to drive traffic
Design and build personal website with engaging, SEO-optimized content
Implement a digital marketing strategy for website promotion
OKRs to expand our base of regular donors
ObjectiveExpand our base of regular donors
KRImprove donor retention rate by 15% via engaging newsletters and updates
Increase personalized content in donor newsletters
Share success stories in update communications
Implement quarterly surveys for donor feedback
KREstablish partnerships with 10 local businesses for new donation incentives
Follow-up with businesses via phone call or meeting
Draft and send partnership proposal letters to businesses
Identify and list potential local businesses for partnerships
KRIncrease donor database by 25% through targeted marketing campaigns
Track campaign effectiveness and adjust as needed
Develop tailored donation marketing campaigns
Identify potential donors within target market
OKRs to expand legal and regulatory resources network
ObjectiveExpand legal and regulatory resources network
KRImprove user engagement by implementing feedback-driven enhancements to the network
Regularly communicate with users about the network's updates and improvements based on their feedback
Analyze feedback to identify areas of improvement and prioritize enhancements
Implement user-suggested features and enhancements to address their needs and concerns
Send out surveys to collect feedback on user experience and pain points
KRDevelop an online platform for easy access to legal and regulatory materials
Conduct market research to understand user needs and preferences
Conduct user testing and gather feedback to continuously improve the platform's functionality
Collaborate with legal experts to curate and regularly update the platform's content
Design an intuitive interface for easy navigation and document search
KRIncrease the number of legal and regulatory contacts by 20% through targeted outreach
Attend industry conferences and events to establish connections with new legal and regulatory contacts
Identify regulatory agencies with relevant contacts for targeted outreach
Implement a focused email marketing campaign to engage potential legal and regulatory contacts
Develop a comprehensive database of legal and regulatory contact information
KREstablish partnerships with 3 influential legal organizations to enhance resource availability
Collaborate with the legal organizations to develop strategies for enhancing resource availability
Research and identify three influential legal organizations relevant to our objectives
Formalize partnerships through legal agreements and ensure effective implementation of joint initiatives
Reach out to the identified organizations to initiate partnership discussions
OKRs to enhance and expand our current AI features
ObjectiveEnhance and expand our current AI features
KRImprove the performance of existing AI features by 15% as measured by user satisfaction
Conduct continuous user satisfaction surveys
Enhance AI algorithms based on user feedback results
Implement regular performance tests for current AI features
KRDevelop and launch three new AI functionalities by increasing the team's capacity by 20%
Hire skilled AI developers to expand the team by 20%
Develop three innovative AI functionalities
Execute a rigorous launch strategy for new AI functionalities
KRReduce the error rate of AI predictions or recommendations by 10%
Implement rigorous testing and validation methods on AI models
Improve data quality and increase dataset diversity
Invest in advanced machine learning algorithms and tools
Expand OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
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Your quarterly OKRs should be tracked weekly if you want to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, you can move to Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Expand OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to achieve successful leadership and execution of the 12 days project
OKRs to bolster customer engagement significantly
OKRs to accelerate and enhance pharmaceutical R&D processes
OKRs to deploy Productiv SaaS for optimal application management
OKRs to elevate company growth through improving technical interview processes
OKRs to determine sustainable funding requirements for existing programs