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tability.ioWhat are Product Launch OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product Launch to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Product Launch OKRs examples
You'll find below a list of Objectives and Key Results templates for Product Launch. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to prepare a successful product launch
ObjectiveBe on track for a successful launch of next quarter
KRBuild a mailing list of 1,0000 people
Find relevant Facebook and LinkedIn groups- List on Product Hunt as an upcoming product
- Create landing page with beta signup form
- Share on Reddit, HackerNews, etc...
- KREnroll 5 influencers to boost our profile on social media on launch day
- KRSecure 10 press articles with known publications
- List 25 journalists that could be interested in writing about us
- Create PR kit
OKRs to launch a successful new insurance product
- ObjectiveLaunch a successful new insurance product
- KRObtain requisite regulatory approvals for the new insurance product
- Follow up on approval status regularly till obtained
- Identify necessary approvals for the insurance product from regulatory bodies
- Submit applications to appropriate regulatory agencies
- KRDevelop a detailed insurance product prototype by involving 15 potential customers
- Identify 15 potential customers for feedback sessions
- Sketch a draft of the insurance product prototype
- Organize feedback/improvement sessions with customers
- KRAchieve 5,000 sign-ups for the new insurance product post-launch
- Partner with relevant industry influencers for promotion
- Develop a strategic digital marketing campaign targeting potential sign-ups
- Offer special discounts or bonuses for early sign-ups
OKRs to finalize and launch our product
- ObjectiveFinalize and launch our product
- KRSecure two client pre-orders for the new product before launch
- Initiate contact and secure pre-orders
- Develop an enticing pre-order sales pitch for the new product
- Identify two potential high-value clients for outreach
- KRAssemble dedicated project team for streamlined product finishing tasks
- Delegate specific tasks within the project to each team member
- Formulate a communication and collaboration system for the team
- Identify individuals with necessary skills for product finishing
- KRAchieve at least 96% completion of the product's testing by next quarter
- Create a detailed testing schedule and assign responsible team members
- Implement any necessary corrective actions promptly
- Conduct regular check-ins to monitor testing progress
OKRs to successfully launch a new payment service product
- ObjectiveSuccessfully launch a new payment service product
- KRSecure 1,000 new registrations for the payment service
- Launch a targeted online marketing campaign to attract new users
- Offer an incentivized referral program for existing customers
- Collaborate with businesses to bundle our service with their products
- KRAchieve 95% positive customer feedback on usability and convenience within three months
- Provide prompt and effective customer support
- Implement regular improvements based on user feedback
- Develop intuitive and user-friendly product interface
- KRIncrease product awareness through a marketing campaign with 5,000 engagements
- Develop a creative marketing strategy centered on product awareness
- Deploy campaign on various digital platforms for broad reach
- Monitor and analyze campaign engagement to improve approach
OKRs to obtain position as Director of Product
- ObjectiveObtain position as Director of Product
- KRObtain certification in product management
- Enroll in chosen certification program
- Successfully complete coursework and examination
- Research suitable product management certification programs
- KRLead cross-functional team in successful product launch
- Assemble cross-functional team from various departments
- Develop comprehensive product launch strategy
- Oversee and guide execution of launch plan
- KRReceive positive feedback from peers and superiors on product leadership skills
- Earn respect through optimistic and decisive decision-making
- Develop and showcase strong product knowledge regularly
- Actively gather feedback after leading product meetings or presentations
OKRs to launch fintech product successfully
- ObjectiveLaunch fintech product successfully
- KROnboard and acquire a minimum of 1000 active users for the fintech product
- Implement referral program offering incentives to existing users for inviting new sign-ups
- Identify target audience and create detailed user personas for effective marketing strategies
- Develop a user-friendly onboarding process with intuitive interface and seamless experience
- Launch targeted digital marketing campaigns to attract and engage potential users
- KRDevelop and implement a robust backend system that supports the fintech product
- Identify key features and requirements for the robust backend system
- Test and deploy the backend system, ensuring its functionality and scalability
- Conduct thorough research on existing backend systems in the fintech industry
- Collaborate with IT team to design and develop the backend system architecture
- KRConduct thorough testing and ensure the fintech product meets all functional requirements
- Execute the test plan, meticulously examining each aspect of the product's functionality
- Develop a comprehensive test plan covering all functional requirements of the fintech product
- Document any issues or discrepancies encountered during the testing process for further analysis
- Continuously retest the product after resolving issues to ensure functional requirements are met
- KRAchieve at least 90% customer satisfaction rate through user feedback and surveys
- Implement a user feedback system to collect customer opinions and suggestions regularly
- Monitor and track customer satisfaction rate through ongoing feedback and surveys
- Analyze the data from user feedback and surveys to identify areas for improvement
- Develop and implement strategies based on user feedback to address customer concerns and enhance satisfaction
OKRs to successfully launch the tech startup
- ObjectiveSuccessfully launch the tech startup
- KRSecure funding from at least three investors by increasing company visibility
- Enhance online presence through social media and optimized website
- Participate in industry networking events
- Develop a compelling investor presentation
- KRDevelop, test and launch the MVP (minimum viable product) targeting user validation
- Design and develop the minimum viable product
- Carry out rigorous testing and fixing of the MVP
- Launch MVP and collect user validation data
- KRHire and onboard five skilled developers to establish the product team
- Create a detailed job description for developer positions
- Promote vacancies on targeted recruitment platforms
- Develop a comprehensive onboarding program
OKRs to successfully launch the Minimum Viable Product for Product Information Management
- ObjectiveSuccessfully launch the Minimum Viable Product for Product Information Management
- KRRelease the PIM MVP to at least 100 initial users for beta testing
- Finalize MVP of the PIM software for release
- Identify and invite 100 initial beta testers
- Deploy MVP to the selected beta testers
- KRObtain a 75% positive response rate from initial user testing and feedback
- Develop user-friendly, engaging testing protocols
- Incentivize participants to promote response rates
- Follow-up consistently with participants for feedback
- KRComplete development of core features for the MVP by 60% progress on the project timeline
- Allocate tasks to the development team
- Review and monitor team's progress regularly
- Define required core features for the MVP
OKRs to successfully launch and operationalize MVP 1.0
- ObjectiveSuccessfully launch and operationalize MVP 1.0
- KRAchieve at least 20 completed transactions on the platform
- Enhance user experience for easier transaction completion
- Implement effective marketing strategies to attract new customers
- Host promotional events to drive user engagement
- KREnsure that the average order value reaches or surpasses $350 per transaction
- Increase prices or bundle products to boost order value
- Promote bulk purchase discounts or loyalty rewards
- Implement upselling strategies during checkout process
- KRGain a minimum of 200 registered users with our platform
- Implement a user referral program with benefits
- Develop engaging social media advertising campaigns
- Collaborate with influencers for promotional activities
OKRs to successfully launch the payment splitting product
- ObjectiveSuccessfully launch the payment splitting product
- KRGet 1000 downloads and 25% active users 6 weeks post-launch
- Offer incentives to retain and increase user activity post-download
- Implement a robust marketing strategy on relevant social media platforms
- Provide engaging app tutorials to ensure continued user activity
- KRGain feedback from 500 beta testers and achieve 75% positive reviews
- Implement a feedback mechanism for testers' comments
- Strategize methods to attain positive responses
- Distribute the beta version to 500 testers for trial
- KRDevelop a fully functional beta version for testing within 4 weeks
- Create a detailed, time-bound project plan
- Begin coding, testing, and refining the beta version
- Assemble a dedicated project team to initiate development
How to write your own Product Launch OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Product Launch OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Product Launch OKRs
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Product Launch OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to surpass annual operation plan and meet free cash flow target
- OKRs to successfully migrate virtual machines from Linux 7 to Linux 8
- OKRs to successfully launch a new product
- OKRs to strategically reduce overhead costs
- OKRs to build a high-quality MVP product for the targeted market segment
- OKRs to enhance stakeholder communication for improved transparency and reporting