Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are New Market OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for New Market. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect New Market OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
New Market OKRs examples
We've added many examples of New Market Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to launch a high-quality Real Estate focused newsletter
ObjectiveLaunch a high-quality Real Estate focused newsletter
KRPublish 12 engaging, informative articles related to Real Estate
Research hot topics in real estate industry- Write drafts for 12 informative articles
- Edit, proofread, and publish articles
- KRGather 250 confirmed subscribers for the newsletter within the quarter
- Design attractive subscription call-to-action buttons
- Offer exclusive content to newsletter subscribers
- Regularly promote the newsletter on social media
- KRAttract three sponsorships or advertisements specifically for this Real Estate newsletter
- Identify potential sponsors relevant to the real estate industry
- Reach out and pitch to the identified potential sponsors
- Develop a compelling sponsorship proposal for the newsletter
OKRs to attract 400 new members to our community
- ObjectiveAttract 400 new members to our community
- KRInitiate two referral programs leading to 100 more community members
- Follow up and onboard the new community members properly
- Identify potential referral avenues and design two distinct programs
- Promote the referral programs via social media and email marketing
- KRImprove website conversion rate by 10% to encourage community sign-ups
- Optimize landing page design and layout for user engagement
- Implement clear, compelling calls-to-action towards community sign-up
- Test and improve website loading speed
- KRExecute 3 targeted marketing campaigns, each attracting a minimum of 100 new members
- Adjust strategies based on captured data to attract new members
- Implement campaigns, tracking their success and reach
- Develop individual strategies for three targeted marketing campaigns
OKRs to to successfully launch both digital and print newsletters
- ObjectiveTo successfully launch both digital and print newsletters
- KRDevelop and finalize newsletter content and layout by week 4
- KRObtain subscriptions from 500 unique readers by week 8
- Optimize website for user-friendly subscription process
- Implement a targeted marketing campaign via social media
- Develop an engaging subscription offer to attract readers
- KRAchieve 30% open-rate for digital newsletter by week 12
- Develop engaging content with catchy subject lines
- Segment and personalize your email list
- Test different days and times for email sending
OKRs to identify and assess new growth opportunities
- ObjectiveIdentify and assess new growth opportunities
- KRConduct detailed feasibility studies for identified opportunities to determine viability
- Evaluate viability based on research outcomes
- Identify opportunities for feasibility study
- Perform detailed review of business prospects
- KRResearch and pinpoint 10 potential new market areas for business expansion
- Analyse findings to determine viability for business expansion
- Identify sectors and industries where our business can potentially expand
- Conduct detailed market research on the 10 identified areas
- KRDevelop and present 5 comprehensive business proposals for promising opportunities
- Develop comprehensive proposals for each opportunity
- Prepare presentations for each business proposal
- Identify 5 promising business opportunities for proposal
OKRs to enhance the effectiveness and impact of the company newsletter
- ObjectiveEnhance the effectiveness and impact of the company newsletter
- KRAchieve a 10% click-through rate, reflecting enhanced user interaction
- Optimize website UI/UX for seamless navigation
- Develop engaging content to increase user interest
- Implement A/B testing for effective CTA buttons
- KRIncrease newsletter open rate by 20% through engaging content and subject lines
- Research popular trends to integrate into the newsletter content
- Enhance subject lines with compelling keywords or phrases
- Test various email formats for optimal user engagement
- KRGrow subscriber count by 15% via targeted promotion and referral program
- Implement a beneficial referral program for members
- Design engaging tailored promotions for existing subscribers
- Regularly analyze and optimize campaign effectiveness
OKRs to attain fifteen new customers
- ObjectiveAttain fifteen new customers
- KRIntroduce a referral program to encourage 5 existing customers to bring in new ones
- Track the number of referrals from the program
- Clearly communicate the referral program to current customers
- Develop a rewarding referral program for existing customers
- KRImplement a targeted marketing campaign to attract 50 potential leads
- Create engaging, personalized advertisement content for chosen platforms
- Identify target audience based on product/service relevance and market trend
- Track and analyze campaign progress daily, making adjustments as needed
- KRConvert 30% of leads into active customers through enhanced customer service
- Implement a system that tracks customer satisfaction
- Develop personalized follow-up strategies for leads
- Implement intensive training for customer service agents
OKRs to acquire new potential customers
- ObjectiveAcquire new potential customers
- KRIncrease website traffic by 40% through targeted digital marketing campaigns
- Develop engaging SEO-driven content to increase visibility
- Identify target audience for effective demographic-focused marketing
- Launch paid search and social media ads to drive traffic
- KRConvert 20% of inbound leads into sales with effective sales strategies
- Develop a well-structured sales pitch targeting specific customer needs
- Train sales team on effective closing techniques
- Implement a follow-up system to re-engage potential customers
- KRIncrease customer engagement on social media platforms by 30%
- Amplify user-generated content sharing
- Expand social media promotions and giveaways
- Develop and implement an interactive content strategy
OKRs to validate customer demand and willingness to pay for our new idea
- ObjectiveValidate customer demand and willingness to pay for our new idea
- KRSecure 50 pre-orders to demonstrate customer willingness to pay
- Develop effective marketing strategy to highlight product benefits
- Launch a robust pre-order campaign on social media
- Offer early bird incentives to encourage pre-orders
- KRConvert at least 60% of conducted surveys into successful product demos
- Include a direct invitation to a product demo in the survey
- Develop interactive, engaging survey questions related to the product
- Follow up with survey participants and schedule demos
- KRConduct 200 customer surveys to gauge interest and perceived value by end of period
- Design a comprehensive and engaging customer survey
- Analyze feedback and compile results
- Distribute survey to 200 selected customers
OKRs to grow sales effort in new markets
- ObjectiveDevelop a strong presence in <country>
- KRAchieve 25K MRR in <country>
- KR25% of new sales come from <country>
- KR10 of top 100 companies in <country> are customers
OKRs to boost product visibility and establish success pipeline in new markets
- ObjectiveBoost product visibility and establish success pipeline in new markets
- KRRaise product awareness by 40% using targeted advertising in selected new markets
- Implement and monitor these targeted advertising campaigns
- Identify potential new markets for targeted advertising efforts
- Develop specific, appealing ads for these selected markets
- KRGenerate a 25% increase in product trial users in new markets
- Launch targeted online ad campaigns in new markets
- Collaborate with influencers popular in potential markets
- Implement a referral program offering incentives for new users
- KRSecure 10 new, potential business partnerships for product distribution
- Identify suitable companies for potential partnerships
- Reach out to these companies with a business proposal
- Schedule meetings to discuss partnership details
New Market OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated New Market OKR dashboards
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More New Market OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to streamline the company's recruitment process for efficiency and quality hires
- OKRs to develop an accurate and efficient face recognition system
- OKRs to enhance proficiency in DevOps with AWS
- OKRs to streamline both physical and digital personnel file management
- OKRs to increase user revenue and reduce churn rate
- OKRs to boost organic app downloads