15 customisable OKR examples for New Market
What are New Market OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for New Market. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own New Market OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable New Market OKRs examples
We've added many examples of New Market Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to launch a high-quality Real Estate focused newsletter
Launch a high-quality Real Estate focused newsletter
Publish 12 engaging, informative articles related to Real Estate
Research hot topics in real estate industry
Write drafts for 12 informative articles
Edit, proofread, and publish articles
Gather 250 confirmed subscribers for the newsletter within the quarter
Design attractive subscription call-to-action buttons
Offer exclusive content to newsletter subscribers
Regularly promote the newsletter on social media
Attract three sponsorships or advertisements specifically for this Real Estate newsletter
Identify potential sponsors relevant to the real estate industry
Reach out and pitch to the identified potential sponsors
Develop a compelling sponsorship proposal for the newsletter
2. OKRs to attract 400 new members to our community
Attract 400 new members to our community
Initiate two referral programs leading to 100 more community members
Follow up and onboard the new community members properly
Identify potential referral avenues and design two distinct programs
Promote the referral programs via social media and email marketing
Improve website conversion rate by 10% to encourage community sign-ups
Optimize landing page design and layout for user engagement
Implement clear, compelling calls-to-action towards community sign-up
Test and improve website loading speed
Execute 3 targeted marketing campaigns, each attracting a minimum of 100 new members
Adjust strategies based on captured data to attract new members
Implement campaigns, tracking their success and reach
Develop individual strategies for three targeted marketing campaigns
3. OKRs to identify and assess new growth opportunities
Identify and assess new growth opportunities
Conduct detailed feasibility studies for identified opportunities to determine viability
Evaluate viability based on research outcomes
Identify opportunities for feasibility study
Perform detailed review of business prospects
Research and pinpoint 10 potential new market areas for business expansion
Analyse findings to determine viability for business expansion
Identify sectors and industries where our business can potentially expand
Conduct detailed market research on the 10 identified areas
Develop and present 5 comprehensive business proposals for promising opportunities
Develop comprehensive proposals for each opportunity
Prepare presentations for each business proposal
Identify 5 promising business opportunities for proposal
4. OKRs to enhance the effectiveness and impact of the company newsletter
Enhance the effectiveness and impact of the company newsletter
Achieve a 10% click-through rate, reflecting enhanced user interaction
Optimize website UI/UX for seamless navigation
Develop engaging content to increase user interest
Implement A/B testing for effective CTA buttons
Increase newsletter open rate by 20% through engaging content and subject lines
Research popular trends to integrate into the newsletter content
Enhance subject lines with compelling keywords or phrases
Test various email formats for optimal user engagement
Grow subscriber count by 15% via targeted promotion and referral program
Implement a beneficial referral program for members
Design engaging tailored promotions for existing subscribers
Regularly analyze and optimize campaign effectiveness
5. OKRs to attain fifteen new customers
Attain fifteen new customers
Introduce a referral program to encourage 5 existing customers to bring in new ones
Track the number of referrals from the program
Clearly communicate the referral program to current customers
Develop a rewarding referral program for existing customers
Implement a targeted marketing campaign to attract 50 potential leads
Create engaging, personalized advertisement content for chosen platforms
Identify target audience based on product/service relevance and market trend
Track and analyze campaign progress daily, making adjustments as needed
Convert 30% of leads into active customers through enhanced customer service
Implement a system that tracks customer satisfaction
Develop personalized follow-up strategies for leads
Implement intensive training for customer service agents
6. OKRs to acquire new potential customers
Acquire new potential customers
Increase website traffic by 40% through targeted digital marketing campaigns
Develop engaging SEO-driven content to increase visibility
Identify target audience for effective demographic-focused marketing
Launch paid search and social media ads to drive traffic
Convert 20% of inbound leads into sales with effective sales strategies
Develop a well-structured sales pitch targeting specific customer needs
Train sales team on effective closing techniques
Implement a follow-up system to re-engage potential customers
Increase customer engagement on social media platforms by 30%
Amplify user-generated content sharing
Expand social media promotions and giveaways
Develop and implement an interactive content strategy
7. OKRs to grow sales effort in new markets
Develop a strong presence in <country>
Achieve 25K MRR in <country>
25% of new sales come from <country>
10 of top 100 companies in <country> are customers
8. OKRs to boost product visibility and establish success pipeline in new markets
Boost product visibility and establish success pipeline in new markets
Raise product awareness by 40% using targeted advertising in selected new markets
Implement and monitor these targeted advertising campaigns
Identify potential new markets for targeted advertising efforts
Develop specific, appealing ads for these selected markets
Generate a 25% increase in product trial users in new markets
Launch targeted online ad campaigns in new markets
Collaborate with influencers popular in potential markets
Implement a referral program offering incentives for new users
Secure 10 new, potential business partnerships for product distribution
Identify suitable companies for potential partnerships
Reach out to these companies with a business proposal
Schedule meetings to discuss partnership details
9. OKRs to establish solid groundwork for expansion into new markets
Establish solid groundwork for expansion into new markets
Develop tailored expansion strategy for each identified market
Review and refine strategies based on potential return analysis
Apply insights to craft unique growth strategies per market
Conduct comprehensive research on identified markets' characteristics
Secure financial resources necessary for the initial phase of expansion
Research potential funding sources and investors
Submit proposals or applications for funding
Identify necessary budget for expansion activities
Identify and analyze potential markets for viability by the quarter-end
Conduct thorough research on emerging markets and trends
Analyze the demands and profitability of potential markets
Present a detailed report on market viability analysis
10. OKRs to expand BDR prospecting efforts into new target markets or industry segments
Increase BDR prospecting in untapped markets/segments
Develop customized messaging for each target market/segment
Identify 3 new markets/segments to target
Secure at least 2 new clients from the targeted markets/segments
Increase qualified leads generated from new markets/segments by 20%
11. OKRs to acquire new clients providing a security deposit
Acquire new clients providing a security deposit
Improve sales conversion rate by 15% through targeted follow-ups and demonstrations
Monitor and analyze sales conversion rates regularly
Identify potential customers for targeted follow-ups
Plan and execute effective product demonstrations
Secure 30% of new clients providing a security deposit by optimizing our proposal strategy
Train team on optimized proposal strategy
Revise proposals highlighting security deposit benefits
Implement personalized follow-up for each proposal
Expand marketing outreach to gain 20% more inquiries about our services
Develop and launch a targeted social media advertising campaign
Implement a referral reward program for existing clients
Collaborate with influencers related to our niche for promotional campaigns
12. OKRs to incrementar la audiencia del newsletter al doble
Incrementar la audiencia del newsletter al doble
Conseguir un 30% de aumento en las suscripciones a través de referencias
Implementar un programa de incentivos para referencias
Promover el programa de referencias en redes sociales
Capacitar al equipo de atención al cliente sobre referencias
Incrementar la tasa de clics en el enlace del newsletter en un 25%
Diseñar llamadas a la acción convincentes y atractivas
Segmentar y personalizar el newsletter para cada destinatario
Mejorar la calidad y relevancia del contenido del newsletter
Aumentar el número de páginas visitadas del sitio web en un 20%
Crear contenido atractivo e interactivo para retener a los visitantes
Promover el sitio web activamente en redes sociales
Implementar estrategias de SEO para mejorar el ranking de búsqueda
13. OKRs to accelerate the growth of Gross New ARR
Accelerate the growth of Gross New ARR
Boost upsell opportunities by 25% to enhance existing customer value
Identify key products for upsell opportunities
Implement targeted marketing campaigns for existing customers
Train sales team in effective upselling techniques
Increase the number of sales demo by 20% to generate new revenue opportunities
Train sales team on effective demo presentation techniques
Improve marketing efforts to attract potential clients
Create incentive program for scheduling more demos
Improve conversion rate from trial to paid subscriptions by 15%
Implement targeted follow-up email campaigns
Enhance trial onboarding process to emphasize product benefits
Offer personalized pricing packages after the trial
14. OKRs to boost asset growth from new and existing customers
Boost asset growth from new and existing customers
Increase new customer along with asset acquisition by 30%
Streamline onboarding process to increase customer retention
Implement targeted marketing campaigns to attract new customers
Promote special offers and incentives for large asset acquisition
Reduce asset churn rate to less than 5%
Enhance customer engagement to foster loyalty
Implement strategies to improve asset longevity
Identify key causes for high asset churn rate
Improve existing customer assets growth by 40%
Enhance brand loyalty program to encourage more purchases
Improve customer service and relationship management
Implement cross-selling strategies to promote additional products
15. OKRs to boost subscription to AI Quick Bytes newsletter
Boost subscription to AI Quick Bytes newsletter
Secure partnerships with 5 industry influencers for promotional activities
Identify and create a list of potential industry influencers
Finalize and sign partnership agreements with chosen influencers
Approach identified influencers with a partnership proposal
Implement a referral program with incentives increasing subscriptions by 20%
Develop an incentive structure to motivate referrals
Set up a system for tracking referrals and rewarding users
Communicate referral program to existing subscribers
Launch 3 social media campaigns to reach a minimum of 20,000 potential subscribers
Create detailed, engaging content for three social media campaigns
Initiate and monitor the social media campaigns
Identify and target 20,000 potential subscribers
New Market OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your New Market OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More New Market OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to improve Employee Retention
OKRs to enhance confidence and development through targeted training
OKRs to successfully patent a new medical device
OKRs to boost employee awareness and risk perception
OKRs to enhance global issue feedback classification accuracy and coverage
OKRs to boost customer acquisition
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.