Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Website OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
That's why we have created a list of OKRs examples for Website to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Website OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Website OKRs examples
We've added many examples of Website Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to successfully merge two websites with optimized SEO strategy
ObjectiveSuccessfully merge two websites with optimized SEO strategy
KRIncrease the combined organic search traffic by 30%
Build strong, relevant backlinks to increase site authority
Improve SEO strategies to boost rankings on search engines
Generate high-quality, keyword-infused content
KRAchieve a combined domain authority of over 60
Build high-quality, reputable backlinks from trusted sources
Enhance SEO strategies focusing on quality content and relevant keywords
Regularly monitor and audit website for SEO performance
KRLower bounce rate to below 50% on merged website
Incorporate engaging and relevant content regularly
Enhance page load speed for better visitor retention
Improve website navigation for a user-friendly experience
OKRs to increase access to multiple websites for fast and easy retrieval
ObjectiveIncrease access to multiple websites for fast and easy retrieval
KRDecrease website loading time by 20% for improved efficiency
Eliminate unnecessary plugins/code from the website
Optimize web server performance settings
Compress high-resolution images to reduce file size
KRIncrease user engagement and traffic by 15% through updated content
Identify popular industry topics for relevant content generation
Utilize SEO strategies to improve online visibility
Regularly update website content with engaging materials
KRImplement user-friendly interface improvements for enhanced navigation
Develop prototype for user-friendly navigation enhancement
Test and refine proposed interface improvements
Define usability issues within the current interface design
OKRs to boost website conversion rate
ObjectiveBoost website conversion rate
KRImplement A/B testing to improve call-to-action and uplift conversions by 10%
Design and implement a different version of CTA
Identify key elements in your current CTA for A/B testing
Analyze test results, and apply improvements
KRReduce website load time for 20% increased visitor retention
Implement browser caching for recurring visitors
Minimize HTTP requests for a faster response time
Optimize images and videos on the website for quicker loading
KRImprove landing page design to increase user engagement by 15%
Implement A/B testing to identify effective changes
Reduce load time for improved user experience
Enhance visuals for a more appealing and intuitive design
OKRs to increase newsletter subscriptions through website interaction
ObjectiveIncrease newsletter subscriptions through website interaction
KRImplement two new call-to-action prompts encouraging newsletter sign-ups
Measure and report prompt effectiveness
Integrate prompts into website and email communications
Design visually appealing call-to-action prompts
KRReduce the newsletter opt-out rate by 15% through improved content quality
Regularly analyze unsubscribe reasons for improvements
Implement feedback to improve newsletter content quality
Conduct a survey to understand subscribers' content preferences
KRAchieve a 20% conversion rate from site visitors to newsletter sign-ups
Implement engaging pop-ups for the newsletter
Offer exclusive content upon newsletter subscription
Improve site design for easy access to sign-up forms
OKRs to enhance account profile set up quality on eCommerce website
ObjectiveEnhance account profile set up quality on eCommerce website
KREnsure 15% more complete account profiles by adding mandatory fields
Include additional mandatory fields for new account registration
Modify existing profiles for users to add missing information
Enforce complete profile setup before allowing account use
KRAchieve a 10% decrease in errors made during account profile set up
Conduct training for staff on correct setup procedure
Introduce a double-check system before final submission
Implement a step-by-step tutorial for account profile setup
KRIncrease by 20% customer satisfaction scores related to profile set up process
Simplify and streamline the profile setup process
Implement step-by-step instructions for setup
Add interactive tutorial for profile setup process
OKRs to implement a comprehensive and user-friendly website redesign
ObjectiveImplement a comprehensive and user-friendly website redesign
KRReduce user bounce rate by 15% through navigation enhancements
Optimize site design and layout for better user experience
Improve site loading speed for faster, seamless navigation
Incorporate clear, concise menu categories
KRAchieve a user satisfaction rating above 90% post-redesign
Incorporate user feedback into final design improvements
Conduct user testing on new design before launch
Implement a post-launch survey to measure satisfaction
KRIncrease website traffic by 25% through design improvements
Implement SEO strategies in website copy and tags
Update site with user-friendly, compelling design
Improve site load speed and optimize for mobile use
OKRs to improve website's overall usability
ObjectiveImprove website's overall usability
KRReduce bounce rate by 15%
Redesign website for easy navigation and compelling aesthetics
Offer engaging, relevant, and high-quality content
Increase website speed and mobile compatibility
KRDecrease website load time to 2 seconds or less
Enable browser caching system
Minimize HTTP requests on site
Optimize images and media files for web
KRIncrease session duration by 20%
Optimize website's loading speed and navigation
Add engaging and relevant content to the website
Implement interactive features and multimedia elements
OKRs to reduce checkout drop off rate to below 30%
ObjectiveReduce checkout drop off rate to below 30%
KRImplement a simplified 2 steps check-out process for quicker transactions
Write code to implement simplified checkout
Design a mock-up of the 2 step checkout process
Test and troubleshoot new checkout process
KRReduce the cart abandonment rate by 15% through personalized re-engagement emails
Analyze effectiveness and continuously optimize these emails
Set up automated triggers for abandoned cart emails
Incorporate personalization elements in re-engagement emails
KRIncrease website load speed by 20% to sustain customer's shopping journey
Minimize HTTP requests by combining files
Compress images and videos to optimize loading time
Implement caching for frequent website visitors
OKRs to successfully launch website version 2
ObjectiveSuccessfully launch website version 2
KRComplete UX/UI improvements for increased user engagement by 20%
Develop and implement detailed UX/UI enhancement strategies
Monitor and assess improvements for desired 20% engagement increase
Identify and analyze current UX/UI weaknesses and user engagement rates
KRAttain a user feedback score of 90% post-launch due to improved functionalities
Implement thorough testing to optimize new functionalities
Develop and launch a user-friendly feedback system
Actively encourage users to give their feedback
KRImplement and test new features/functions with zero bug reports
Conduct thorough bug testing after implementation
Develop comprehensive unit tests for each new feature
Regularly schedule functionality evaluation and debug sessions
OKRs to successful completion of website overhaul and attribution project
ObjectiveSuccessful completion of website overhaul and attribution project
KRIncrease website user interaction by 25% after revamp
Use A/B testing to optimize user engagement features
Implement engaging, interactive content on redesigned website
Promote site revamp via social media channels
KRImplement and manage at least 3 new attribution models
Monitor, manage and adjust models as needed
Research and select 3 relevant attribution models for implementation
Develop an execution strategy for implementing each model
KREnhance website SEO ranking to appear within top 5 search results
Implement keyword optimization in website content and meta descriptions
Improve site's load speed and mobile compatibility
Build high quality, authoritative backlinks
Website OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated Website OKR dashboards

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Website OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to enhance PPC report benchmarks for robustness
OKRs to enhance and streamline mentoring skills and approach
OKRs to enhance the accessibility and utility of Customer Care Applications
OKRs to improve customer satisfaction and loyalty for Sales and Marketing
OKRs to streamline service offering assistance process
OKRs to streamline competency development and retention for improved business performance