10 OKR examples for Website

What are Website OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

That's why we have created a list of OKRs examples for Website to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Website OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

• 1. Create a Tability account
• 2. Click on the Generate goals using AI
• 3. Describe your goals in a prompt
• 4. Get your fully editable OKR template
• 5. Publish to start tracking progress and get automated OKR dashboards

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

• 1. Create your Tability account
• 2. Add your existing OKRs (you can import them from a spreadsheet)
• 3. Click on Generate analysis
• 4. Review the suggestions and decide to accept or dismiss them
• 5. Publish to start tracking progress and get automated OKR dashboards

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Website OKRs examples

We've added many examples of Website Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to successfully merge two websites with optimized SEO strategy

OKRs to increase access to multiple websites for fast and easy retrieval

OKRs to boost website conversion rate

OKRs to increase newsletter subscriptions through website interaction

OKRs to enhance account profile set up quality on eCommerce website

OKRs to implement a comprehensive and user-friendly website redesign

OKRs to improve website's overall usability

OKRs to reduce checkout drop off rate to below 30%

OKRs to successfully launch website version 2

OKRs to successful completion of website overhaul and attribution project

Website OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated Website OKR dashboards

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

• It brings the goals back to the top of the mind
• It will highlight poorly set OKRs
• It will surface execution risks
• It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

• 1. Create a Tability account
• 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
• 3. Publish your OKR plan

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Website OKR templates

We have more templates to help you draft your team goals and OKRs.

• OKRs to increase company-wide revenue
  revenue-growthcost-reductionmarketing-strategistproduct-development-managermarketing-teamproduct-development-team
• OKRs to deepen understanding of audience content preferences
  audience-engagementcontent-preferencesdata-analystcontent-strategistmarket-research-teamcontent-team
• OKRs to cultivate a consistent reading habit
  reading-habitpersonal-developmentreaderreviewerindividualbook-club-members
• OKRs to minimize customer churn for Customer Service Team
  customer-churncustomer-satisfactioncustomer-service-representativecustomer-relations-managercustomer-service-teamcustomer-engagement-team
• OKRs to achieve alignment of grade 4 math OKRs with report card and curriculum
  curriculum-alignmentsuccess-ratecurriculum-developergrade-4-math-teachercurriculum-development-teamgrade-4-math-teachers-team
• OKRs to enhance operational excellence in wellness and resiliency department
  operational-excellenceemployee-satisfactiondepartment-managerwellness-program-coordinatorwellness-and-resiliency-departmentoperations-management-team