10 OKR examples for Website

What are Website OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

That's why we have created a list of OKRs examples for Website to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Website OKRs with AI

How to create great OKRs for any scenario in seconds

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

• 1. Go to Tability's plan editor
• 2. Click on the "Generate goals using AI" button
• 3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

How to improve existing OKRs with AI feedback

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

• 1. Go to Tability's plan editor
• 2. Add your existing OKRs (you can import them from a spreadsheet)
• 3. Click on "Generate analysis"

Tability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Using the free OKR generator to get a quick template

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Our Website OKRs examples

We've added many examples of Website Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1. OKRs to successfully merge two websites with optimized SEO strategy

2. OKRs to increase access to multiple websites for fast and easy retrieval

3. OKRs to boost website conversion rate

4. OKRs to increase newsletter subscriptions through website interaction

5. OKRs to enhance account profile set up quality on eCommerce website

6. OKRs to improve website's overall usability

7. OKRs to successfully launch website version 2

8. OKRs to enhance the performance and usability of the technical website

9. OKRs to improve user navigation and orientation on the website

10. OKRs to enhance website visibility and conversion rate

Website OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Website OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

• It brings the goals back to the top of the mind
• It will highlight poorly set OKRs
• It will surface execution risks
• It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Website OKR templates

We have more templates to help you draft your team goals and OKRs.

• OKRs to increase hot leads through targeted LinkedIn ad campaign
  conversion-ratelinkedin-ad-campaigncampaign-managerdata-analystmarketing-teamdata-analysis-team
• OKRs to promote and cultivate a diverse and inclusive workplace culture
  diversity-and-inclusionemployee-engagementdiversity-and-inclusion-officerhuman-resources-managerhuman-resources-teamdiversity-and-inclusion-team
• OKRs to boost LinkedIn presence for recruiting and virtual assistance expansion
  linkedin-presenceclient-engagementlinkedin-managercontent-creatorsocial-media-management-teamrecruitment-team
• OKRs to enhance employee commuting efficiency and satisfaction
  employee-satisfactioncommuting-efficiencyhr-manageroperations-managerhuman-resourcesoperations-management
• OKRs to boost our presence in significant media outlets
  media-outreachbrand-visibilitypublic-relations-specialistcontent-strategistpublic-relations-teamcontent-marketing-team
• OKRs to improve efficiency and profitability of lab supply store
  sales-revenuecustomer-satisfactionsales-teamcustomer-support-staffdemand-forecasting-team