15 customisable OKR examples for Design And User Experience
What are Design And User Experience OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Design And User Experience to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Design And User Experience OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Design And User Experience OKRs examples
We've added many examples of Design And User Experience Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to improve user experience design and expand research scope
Improve user experience design and expand research scope
Increase user satisfaction scores by 20% through UX enhancements
Collaboratively design UX updates addressing critical issues
Implement updates and gather user feedback for adjustments
Survey users to identify current UX pain points
Reduce task completion time by 15% via redesigned user workflows
Identify bottlenecks in the current workflow system
Implement and test redesigned workflows
Develop user-friendly and efficient workflow design
Conduct and analyze 30 user interviews for UX research insights
Conduct 30 user interviews focused on UX insights
Analyze collected data and compile UX research report
Identify and schedule interviews with 30 appropriate users
2. OKRs to enhance customer engagement via CRM and onsite experience
Enhance customer engagement via CRM and onsite experience
Improve onsite user experience leading to a 15% rise in order frequency
Implement personalized recommendations for returning users
Enhance website navigation for seamless user browsing
Optimize checkout process to increase conversion rates
Reduce customer churn by 10% by improving post-purchase follow-ups and interactions
Implement personalized post-purchase follow-up emails
Evaluate and refine after-sales service procedures
Train staff on effective, empathetic customer interaction
Achieve 20% increase in repeat orders through CRM engagement campaigns strategy
Develop a loyalty rewards program to incentivize repeat orders
Implement personalized email campaigns targeting previous customers
Analyze purchase history to offer tailored product recommendations
3. OKRs to successfully redesign and enhance the website's user experience
Successfully redesign and enhance the website's user experience
Achieve a 20% decrease in bounce rate post-redesign
Conduct user testing on new design for usability issues
Implement SEO strategies to attract relevant traffic
Adjust website loading speed and mobile responsiveness
Increase user engagement on the website by 30%
Analyze and optimize the website's load speed
Implement interactive content and communication tools
Develop more user-friendly website design and features
Receive above 85% in satisfaction score from user experience surveys post-redesign
Implement user feedback into website redesign plans
Conduct regular testing and tweaks post-redesign
Deliver outstanding customer service throughout the experience
4. OKRs to improve product designs to enhance user-experience and boost engagements
Improve product designs to enhance user-experience and boost engagements
Increase average user session time on product by 15%
Improve site speed and functionality to enhance user experience
Implement personalized user recommendations and notifications
Create engaging, original content to retain users
Achieve a satisfaction score of 85% in UX surveys
Organize UX workshops for staff to enhance user understanding
Conduct regular UX surveys to measure current satisfaction levels
Implement user feedback for continual UX improvement
Design and test 3 new user interface concepts for approval
Develop three distinct user interface concepts
Implement prototypes for usability tests
Conduct testing and gather feedback for approval
5. OKRs to improve the game's community size and interaction levels
Improve the game's community size and interaction levels
Increase the retention rate of users over a three-month period by 30%
Introduce loyalty programs and rewards system
Implement personalized email marketing strategies
Improve user interface for enhanced usability and engagement
Increase the weekly interaction per user by 15%
Create engaging content that encourages user comments, likes, shares
Offer weekly challenges or rewards for user participation
Implement a weekly email newsletter highlighting site updates and features
Increase the number of active users by 25%
Initiate referral programs for existing users
Improve user experience on the platform
Implement targeted advertising to reach potential users
6. OKRs to mobile and QR code integration
7. OKRs to enhance user satisfaction and engagement with our app
Enhance user satisfaction and engagement with our app
Reduce average response time to user inquiries to under 24 hours through streamlined customer support
Regularly analyze response time data to identify bottlenecks and implement process improvements
Establish clear guidelines and documentation for resolving common user inquiries
Train customer support agents to handle inquiries effectively and efficiently
Implement a ticketing system for efficient tracking and prioritization of user inquiries
Increase user retention rate by 15% through personalized push notifications and enhanced features
Continuously monitor and optimize push notification campaigns and feature updates for maximum effectiveness
Develop and implement a comprehensive push notification strategy based on user insights
Analyze user behavior to identify key preferences and interests for personalized push notifications
Enhance user experience by adding new features and improving existing functionalities
Increase user reviews by 20% through targeted campaigns and incentivized prompts
Use social media platforms to highlight positive user reviews and encourage others to share their experiences
Create personalized email campaigns to request user reviews with compelling copy and visuals
Offer exclusive incentives, such as discounts or freebies, for users who leave reviews
Implement in-app prompts at strategic moments to remind and encourage users to submit reviews
Increase average app rating to 4.5 stars through user feedback and app improvements
8. OKRs to boost app user engagement and increase application downloads
Boost app user engagement and increase application downloads
Improve user retention rate by 15% through the enhancement of user experience
Solicit user feedback to identify improvement areas
Implement personalized features to enhance user engagement
Enhance user interface for better navigation
Drive a 25% increase in total app downloads across all platforms
Develop referral programs to encourage current users to invite others
Implement SEO strategies to improve app visibility in search results
Create engaging content to promote the app on social media platforms
Achieve 20% growth in active monthly users interacting with app content
Implement aggressive social media marketing for app promotion
Enhance user interface for improved app experience
Introduce exclusive features or benefits for app users
9. OKRs to launch user-friendly and engaging new B2B website
Launch user-friendly and engaging new B2B website
Secure 1,000+ active user accounts within the first two weeks post-launch
Organize an attractive launch event for potential users
Offer incentives for early sign-ups and referrals
Implement a targeted online advertising campaign
Guarantee 98% uptime throughout the post-launch stabilization period
Establish a dedicated team for quick issue resolution
Implement continuous system monitoring and issue detection tools
Regularly verify and update disaster recovery plans
Achieve a user satisfaction score of 90% in usability testing
Implement improvements based on user feedback swiftly
Regularly conduct and analyze user testing feedback
Train staff in user-centered design principles and practices
10. OKRs to enhance user login experience and integration with Auth0
Enhance user login experience and integration with Auth0
Increase UI uplift completion by 50% to align with Auth0 standards
Provide comprehensive training on UI uplift process to relevant teams
Revise UI uplift process documentation to incorporate Auth0 standards
Implement regular feedback loops and quality checks for UI uplift completion
Collaborate with UI designers to optimize UI uplift workflows and streamline processes
Reduce average login time by 20% through optimized UI and API assets
Conduct a UI/UX audit to identify bottlenecks and improve login flow
Optimize API assets to reduce response time for faster login experience
Regularly monitor and analyze login metrics to track progress and identify further optimizations
Implement streamlined authentication process with simplified user interface design
Increase user satisfaction by achieving a minimum rating of 4.5 out of 5 in login experience feedback
Improve API integration with Auth0 by achieving a 95% success rate in authentication requests
Implement appropriate error handling mechanisms to provide clear feedback to users
Regularly monitor authentication success rates and analyze data to identify areas for improvement
Conduct thorough testing of API integration with Auth0 to identify and resolve any issues
Investigate and address common error messages encountered during authentication requests
11. OKRs to develop a compelling game that engages and captivates players
Develop a compelling game that engages and captivates players
Develop a functional prototype of the game with polished graphics and intuitive controls
Implement and refine intuitive controls based on user experience and usability testing
Iterate on the game design based on user feedback and playtesting results
Conduct user testing to identify any issues with the game controls
Collaborate with an artist to create high-quality graphics for the game prototype
Conduct user research to identify target audience preferences and game themes
Develop a survey to gather user feedback on preferred game themes
Use findings to inform game theme selection and prioritize target audience preferences
Conduct interviews with target audience members to understand their preferences
Analyze user research data to identify common themes and preferences
Conduct playtesting sessions to gather feedback and iterate on the game design
Create a detailed game design document outlining gameplay mechanics, levels, and objectives
Outline basic gameplay mechanics that will define the core experience of the game
Create clear and specific objectives for each level, ensuring they align with gameplay mechanics
Design a series of diverse levels that challenge and engage players
Research popular gameplay mechanics, level design techniques, and objective structures
12. OKRs to improve user navigation and orientation on the website
Improve user navigation and orientation on the website
Achieve 95% positive feedback on user interface and navigation ease
Implement user feedback for interface improvements
Offer in-app guidance for simplified navigation
Conduct a detailed usability testing of the interface
Reduce website bounce rate by 15%
Ensure website content is relevant and engaging
Optimize website layout for easy navigation
Improve website loading speed to reduce visitor impatience
Increase average session duration by 10%
Optimize page load times to reduce bounce rates
Improve website interface for more user-friendly navigation
Introduce engaging content to retain visitors longer
13. OKRs to streamline Sign in and Registration process on eCommerce Website
Streamline Sign in and Registration process on eCommerce Website
Reduce sign in and registration related support tickets by 15%
Conduct site-wide usability testing to identify problem areas
Implement user-friendly, intuitive sign in and registration process
Provide clear, simple instructions for the sign-up process
Decrease average sign in time by 30%
Implement auto-fill option for returning users
Optimize website's load time for faster access
Streamline the sign in process by removing unnecessary steps
Increase registration conversion rate by 20%
Improve website speed and usability
Offer incentives for completing sign-ups
Simplify registration form to only essential information
14. OKRs to enhance the performance and usability of the technical website
Enhance the performance and usability of the technical website
Decrease bounce rate by 35% through optimization of landing pages
Optimize loading speed for enhanced user experience
Implement relevant, attention-grabbing headlines on all landing pages
Provide clear, engaging calls to action
Improve website load time by 30% to boost user experience
Enable compression to reduce your HTTP response time
Optimize images and videos for quicker on-page load time
Remove unnecessary plugins that may slow website speed
Increase the site's mobile responsiveness rank by 40%
Optimize images and text sizes for mobile view
Speed up load times to improve mobile usability
Implement a responsive design for better mobile adaptation
15. OKRs to to enhance customer satisfaction, effort score, and net promoter score
To enhance customer satisfaction, effort score, and net promoter score
Increase net promoter score by 8% via effective customer feedback mechanisms
Develop a robust system for addressing complaints
Train staff in effective customer service techniques
Implement regular customer satisfaction surveys
Boost customer satisfaction index by 10% through improved service quality
Implement comprehensive staff training to improve customer service skills
Monitor and fix identified service quality issues in a timely manner
Develop a robust customer feedback system to identify service quality issues
Reduce customer effort score by 15% by simplifying user journeys
Streamline user interface for simplicity and comfort
Identify complex steps in current user journeys
Implement effective user feedback mechanisms
Design And User Experience OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Design And User Experience OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Design And User Experience OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to boost employees' understanding of corporate culture and core values
OKRs to boost benefits while maintaining current cost outlay
OKRs to maximize audience engagement with the Collection through co-design
OKRs to expand and diversify supporter base
OKRs to enhance efficiency in administrative roles
OKRs to boost productivity across all team operations
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.