15 customisable OKR examples for Team's Brand
What are Team's Brand OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for Team's Brand. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Team's Brand OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Team's Brand OKRs examples
You'll find below a list of Objectives and Key Results templates for Team's Brand. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to elevate our team's brand to be highly desirable
Elevate our team's brand to be highly desirable
Achieve 95% positive reviews in the next internal team satisfaction survey
Enhance work-life balance initiatives
Improve team communication and feedback systems
Initiate regular coaching and mentoring sessions
Increase cross-departmental project collaborations by 20%
Implement a cross-departmental project recognition/reward system
Organize regular inter-departmental project brainstorming sessions
Develop a cross-departmental communication and collaboration system
Enhance team satisfaction score by 35% through targeted improvement initiatives
Implement regular team-building activities to promote collaboration
Conduct anonymous satisfaction surveys for feedback
Offer professional development opportunities regularly
2. OKRs to enhance knowledge on marketing and branding for B2B SaaS product optimization
Enhance knowledge on marketing and branding for B2B SaaS product optimization
Improve trial-to-subscription conversion rate by 20% through marketing strategies
Implement personalized email marketing campaigns
Run targeted social media promotions
Enhance product sign-up and onboarding process
Increase brand awareness, achieving 15% growth in organic website traffic
Develop engaging social media campaigns
Collaborate with influencers for product promotion
Implement SEO strategies to improve search engine rankings
Complete three practical marketing and branding courses focused on B2B SaaS
Consistently participate and complete the chosen courses
Enroll in three selected marketing and branding courses
Research reputable online platforms offering B2B SaaS marketing courses
3. OKRs to establish powerful brand's core messaging and voice
Establish powerful brand's core messaging and voice
Use feedback to create and test 5 distinct brand voice options by week 10
Implement and test each brand voice option
Develop 5 unique brand voice options based on feedback
Compile feedback on current brand voice from different stakeholders
Finalize and integrate agreed brand voice into all marketing materials by week 12
Review and confirm the agreed brand voice by week 10
Update all marketing materials with new brand voice by week 11
Fully integrate brand voice into marketing strategy by week 12
Conduct 3 focus group sessions to get insights on effective brand messaging by week 6
Schedule and conduct 3 focus group sessions
Identify and recruit suitable participants for focus group sessions
Prepare structure and content for each focus group session
4. OKRs to enhance visibility and recognition of our brand
Enhance visibility and recognition of our brand
Boost social media followership by 50% across all platforms
Launch contests and giveaways to incentivize following
Run targeted ad campaigns to attract new followers
Implement engaging daily posts and interactive stories
Increase organic website traffic by 30%
Regularly publish relevant, high-quality content
Strengthen social media presence and encourage sharing
Implement SEO strategies targeting high-value keywords
Achieve a 20% increase in media mentions or features
Engage media through active social media presence and promotions
Develop and distribute press releases for significant company news
Cultivate relationships with key industry influencers and journalists
5. OKRs to boost overall brand visibility
Boost overall brand visibility
Launch 2 advertising campaigns to boost customer engagement by 50%
Implement campaigns across chosen digital platforms
Monitor and analyze campaign performance regularly
Develop two creative, targeted advertising campaigns
Increase social media followers by 30% to widen online presence
Generate engaging content regularly to foster audience interaction
Utilize hashtags effectively to increase discoverability
Collaborate with influencers to expand reach
Facilitate 3 strategic partnerships for cross promotions enhancing reach by 20%
Identify potential partners that align with the company's market and values
Negotiate and finalize partnership agreements and launch campaigns
Initiate discussions with these partners about cross-promotion opportunities
6. OKRs to amplify our brand visibility through strategic content marketing
Amplify our brand visibility through strategic content marketing
Drive a 25% growth in newsletter subscriptions with engaging blog posts
Generate 20% increase in unique page visits through SEO-optimized content
Monitor website traffic and adjust SEO strategies accordingly
Conduct keyword research for highly searched terms in your industry
Optimize website content with selected keywords
Boost social media shares by 30% through effective content distribution
Create engaging, shareable content relevant to target audience
Utilize influencers for wider content distribution
Monitor and optimize content sharing strategies regularly
7. OKRs to boost brand awareness through strategic social media marketing
Boost brand awareness through strategic social media marketing
Increase organic social media following by 25% across all platforms
Utilize hashtag strategy to increase content visibility
Create and share high-quality, engaging content regularly
Collaborate with influencers for promotional posts
Achieve a 30% boost in engagement rate on promoted social media posts
Design more visually appealing and interactive content for promotion
Increase frequency of social media posts during peak hours
Implement A/B testing on different post formats and analyse the results
Drive 20% more traffic to the website from social media channels
Implement targeted social media advertisements or promotions
Collaborate with influencers or bloggers for promotional activities
Increase the frequency of engaging posts on all social media platforms
8. OKRs to boost brand recognition and awareness in desired market
Boost brand recognition and awareness in desired market
Improve website visitor traffic by 30% through SEO efforts
Create high-quality, SEO-friendly content regularly
Conduct thorough keyword research for SEO optimization
Improve website's loading speed and mobile compatibility
Increase social media follower count by 20%
Consistently produce engaging and shareable content
Boost posts to reach a larger and targeted audience
Collaborate with influencers relevant to your brand
Secure 3 publications in industry-relevant media outsets
Develop and pitch stories highlighting company achievements
Follow up regularly until publication is secured
Identify relevant industry-specific media outlets and contact information
9. OKRs to establish a formidable brand presence
Establish a formidable brand presence
Launch 2 high-impact marketing campaigns
Coordinate a strategic schedule for campaign launch
Identify target audience and platform for each campaign
Develop engaging content and visuals
Secure 3 high-profile endorsements or partnerships
Craft compelling partnership or endorsement proposals
Schedule and conduct negotiation meetings
Identify and reach out to potential high-profile endorsers or partners
Increase social media engagement by 25%
Engage actively by responding to comments and messages
Run contests or challenges to promote user participation
Post high-quality content consistently on all platforms
10. OKRs to boost brand awareness in large enterprise SaaS market
Boost brand awareness in large enterprise SaaS market
Achieve a 20% increase in SaaS-related media mentions or features
Sponsor industry events for valuable media exposure
Increase SaaS-specific press releases and announcements
Develop relationships with key influencers in the SaaS industry
Secure ten speaking engagements at industry-specific events or conferences
Draft and send tailored proposals to event organizers
Identify key industry-specific events and conferences
Follow up with event organizers regularly
Increase website traffic from SaaS businesses by 30%
Develop and implement a targeted SEO strategy for SaaS keywords
Initiate partnerships with influential SaaS businesses for link sharing
Create engaging, SaaS-related content for blog posts and articles
11. OKRs to establish comprehensive brand guidelines
Establish comprehensive brand guidelines
Document the initial draft of brand guidelines after consultation with all department heads
Organize a meeting with department heads for consultation
Draft initial brand guidelines based on notes
Compile all feedback and suggestions
Identify and define four branding elements for guidelines by month's end
Identify four crucial elements suitable for our brand
Research various branding elements and their importance
Define those identified branding elements for guideline formulation
Receive approval of the final brand guidelines draft from all stakeholders
Collect approval from each stakeholder
Finalize brand guidelines draft for review
Circulate final draft among all stakeholders
12. OKRs to boost Iranian childhood cancer charity's brand recognition
Boost Iranian childhood cancer charity's brand recognition
Launch 2 news stories in local media for increased exposure
Submit news stories to selected local media outlets
Compile a list of local press channels for story distribution
Write and finalize 2 compelling news stories about our organization
Secure 3 public speaking engagements to widen outreach
Establish contact and follow up with event organizers
Identify potential events relevant to your expertise or industry
Prepare a compelling speaking proposal to pitch to event organizers
Increase social media followers by 20% to enhance online visibility
Engage with followers regularly to create a loyal online community
Develop and maintain a consistent posting schedule on all social platforms
Collaborate with influencers to reach a larger audience
13. OKRs to increase visibility and knowledge of our brand
Increase visibility and knowledge of our brand
Increase social media followers by 30%
Invest in targeted social media advertising campaigns
Collaborate with influencers to promote the page
Elevate content strategy to boost engagement
Achieve a 20% increase in unaided brand awareness survey responses
Launch a customer referral program to boost awareness
Increase PR efforts to gain more media coverage
Implement a targeted social media advertising campaign
Organize 10 event sponsorships in relevant industry events
Reach out to event organizers regarding potential sponsorships
Identify 10 industry events aligned with company interests
Finalize sponsorship details and benefits for each event
14. OKRs to elevate WorldFirst brand globally on social platforms
Elevate WorldFirst brand globally on social platforms
Achieve 20% increase in engagement rates on posted global content
Initiate consistent, authentic interactions with followers on all posts
Implement feedback surveys to improve content quality and relevance
Create tailored, relevant content specific to each global audience
Generate 10% more global leads through social media campaigns
Develop and implement targeted social media marketing strategies
Increase post frequency on all social media channels
Track, analyze, and adjust strategies based on performance
Increase international follower count by 30% across all social media channels
Create content resonating with diverse international cultures
Implement targeted social media campaigns globally
Engage with followers in different time zones
15. OKRs to boost audience loyalty and brand affiliation
Boost audience loyalty and brand affiliation
Organize and execute 3 audience-engaging activities that reinforces brand loyalty
Increase repeat customer rate by 15%
Offer exclusive deals or discounts for returning customers
Implement a customer loyalty rewards program
Enhance post-purchase communication and customer service
Achieve a 20% increase in positive brand sentiment analysis results
Improve and maintain high-quality customer service interactions
Launch a positive, engaging social media marketing campaign
Develop and implement a strong customer satisfaction survey strategy
Team's Brand OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Team's Brand OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Team's Brand OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to streamline and Automate UPI Backend Operations
OKRs to boost the sales of spare parts
OKRs to enhance product-market fit by conducting customer research and implementing user feedback
OKRs to enhance the architecture of accounting, financial, and tax processes
OKRs to enhance Support Systems and Tools for data-driven decisions
OKRs to boost productivity across all team operations
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.