15 customisable OKR examples for Team's Brand
What are Team's Brand OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for Team's Brand. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Team's Brand OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Team's Brand OKRs examples
You'll find below a list of Objectives and Key Results templates for Team's Brand. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to elevate our team's brand to be highly desirable
Elevate our team's brand to be highly desirable
Achieve 95% positive reviews in the next internal team satisfaction survey
Enhance work-life balance initiatives- Improve team communication and feedback systems
- Initiate regular coaching and mentoring sessions
- Increase cross-departmental project collaborations by 20%
- Implement a cross-departmental project recognition/reward system
- Organize regular inter-departmental project brainstorming sessions
- Develop a cross-departmental communication and collaboration system
- Enhance team satisfaction score by 35% through targeted improvement initiatives
- Implement regular team-building activities to promote collaboration
- Conduct anonymous satisfaction surveys for feedback
- Offer professional development opportunities regularly
2. OKRs to enhance knowledge on marketing and branding for B2B SaaS product optimization
- Enhance knowledge on marketing and branding for B2B SaaS product optimization
- Improve trial-to-subscription conversion rate by 20% through marketing strategies
- Implement personalized email marketing campaigns
- Run targeted social media promotions
- Enhance product sign-up and onboarding process
- Increase brand awareness, achieving 15% growth in organic website traffic
- Develop engaging social media campaigns
- Collaborate with influencers for product promotion
- Implement SEO strategies to improve search engine rankings
- Complete three practical marketing and branding courses focused on B2B SaaS
- Consistently participate and complete the chosen courses
- Enroll in three selected marketing and branding courses
- Research reputable online platforms offering B2B SaaS marketing courses
3. OKRs to establish powerful brand's core messaging and voice
- Establish powerful brand's core messaging and voice
- Use feedback to create and test 5 distinct brand voice options by week 10
- Implement and test each brand voice option
- Develop 5 unique brand voice options based on feedback
- Compile feedback on current brand voice from different stakeholders
- Finalize and integrate agreed brand voice into all marketing materials by week 12
- Review and confirm the agreed brand voice by week 10
- Update all marketing materials with new brand voice by week 11
- Fully integrate brand voice into marketing strategy by week 12
- Conduct 3 focus group sessions to get insights on effective brand messaging by week 6
- Schedule and conduct 3 focus group sessions
- Identify and recruit suitable participants for focus group sessions
- Prepare structure and content for each focus group session
4. OKRs to enhance visibility and recognition of our brand
- Enhance visibility and recognition of our brand
- Boost social media followership by 50% across all platforms
- Launch contests and giveaways to incentivize following
- Run targeted ad campaigns to attract new followers
- Implement engaging daily posts and interactive stories
- Increase organic website traffic by 30%
- Regularly publish relevant, high-quality content
- Strengthen social media presence and encourage sharing
- Implement SEO strategies targeting high-value keywords
- Achieve a 20% increase in media mentions or features
- Engage media through active social media presence and promotions
- Develop and distribute press releases for significant company news
- Cultivate relationships with key industry influencers and journalists
5. OKRs to boost overall brand visibility
- Boost overall brand visibility
- Launch 2 advertising campaigns to boost customer engagement by 50%
- Implement campaigns across chosen digital platforms
- Monitor and analyze campaign performance regularly
- Develop two creative, targeted advertising campaigns
- Increase social media followers by 30% to widen online presence
- Generate engaging content regularly to foster audience interaction
- Utilize hashtags effectively to increase discoverability
- Collaborate with influencers to expand reach
- Facilitate 3 strategic partnerships for cross promotions enhancing reach by 20%
- Identify potential partners that align with the company's market and values
- Negotiate and finalize partnership agreements and launch campaigns
- Initiate discussions with these partners about cross-promotion opportunities
6. OKRs to amplify our brand visibility through strategic content marketing
- Amplify our brand visibility through strategic content marketing
- Drive a 25% growth in newsletter subscriptions with engaging blog posts
- Generate 20% increase in unique page visits through SEO-optimized content
- Monitor website traffic and adjust SEO strategies accordingly
- Conduct keyword research for highly searched terms in your industry
- Optimize website content with selected keywords
- Boost social media shares by 30% through effective content distribution
- Create engaging, shareable content relevant to target audience
- Utilize influencers for wider content distribution
- Monitor and optimize content sharing strategies regularly
7. OKRs to boost brand awareness through strategic social media marketing
- Boost brand awareness through strategic social media marketing
- Increase organic social media following by 25% across all platforms
- Utilize hashtag strategy to increase content visibility
- Create and share high-quality, engaging content regularly
- Collaborate with influencers for promotional posts
- Achieve a 30% boost in engagement rate on promoted social media posts
- Design more visually appealing and interactive content for promotion
- Increase frequency of social media posts during peak hours
- Implement A/B testing on different post formats and analyse the results
- Drive 20% more traffic to the website from social media channels
- Implement targeted social media advertisements or promotions
- Collaborate with influencers or bloggers for promotional activities
- Increase the frequency of engaging posts on all social media platforms
8. OKRs to boost brand recognition and awareness in desired market
- Boost brand recognition and awareness in desired market
- Improve website visitor traffic by 30% through SEO efforts
- Create high-quality, SEO-friendly content regularly
- Conduct thorough keyword research for SEO optimization
- Improve website's loading speed and mobile compatibility
- Increase social media follower count by 20%
- Consistently produce engaging and shareable content
- Boost posts to reach a larger and targeted audience
- Collaborate with influencers relevant to your brand
- Secure 3 publications in industry-relevant media outsets
- Develop and pitch stories highlighting company achievements
- Follow up regularly until publication is secured
- Identify relevant industry-specific media outlets and contact information
9. OKRs to establish a formidable brand presence
- Establish a formidable brand presence
- Launch 2 high-impact marketing campaigns
- Coordinate a strategic schedule for campaign launch
- Identify target audience and platform for each campaign
- Develop engaging content and visuals
- Secure 3 high-profile endorsements or partnerships
- Craft compelling partnership or endorsement proposals
- Schedule and conduct negotiation meetings
- Identify and reach out to potential high-profile endorsers or partners
- Increase social media engagement by 25%
- Engage actively by responding to comments and messages
- Run contests or challenges to promote user participation
- Post high-quality content consistently on all platforms
10. OKRs to boost brand awareness in large enterprise SaaS market
- Boost brand awareness in large enterprise SaaS market
- Achieve a 20% increase in SaaS-related media mentions or features
- Sponsor industry events for valuable media exposure
- Increase SaaS-specific press releases and announcements
- Develop relationships with key influencers in the SaaS industry
- Secure ten speaking engagements at industry-specific events or conferences
- Draft and send tailored proposals to event organizers
- Identify key industry-specific events and conferences
- Follow up with event organizers regularly
- Increase website traffic from SaaS businesses by 30%
- Develop and implement a targeted SEO strategy for SaaS keywords
- Initiate partnerships with influential SaaS businesses for link sharing
- Create engaging, SaaS-related content for blog posts and articles
11. OKRs to establish comprehensive brand guidelines
- Establish comprehensive brand guidelines
- Document the initial draft of brand guidelines after consultation with all department heads
- Organize a meeting with department heads for consultation
- Draft initial brand guidelines based on notes
- Compile all feedback and suggestions
- Identify and define four branding elements for guidelines by month's end
- Identify four crucial elements suitable for our brand
- Research various branding elements and their importance
- Define those identified branding elements for guideline formulation
- Receive approval of the final brand guidelines draft from all stakeholders
- Collect approval from each stakeholder
- Finalize brand guidelines draft for review
- Circulate final draft among all stakeholders
12. OKRs to boost Iranian childhood cancer charity's brand recognition
- Boost Iranian childhood cancer charity's brand recognition
- Launch 2 news stories in local media for increased exposure
- Submit news stories to selected local media outlets
- Compile a list of local press channels for story distribution
- Write and finalize 2 compelling news stories about our organization
- Secure 3 public speaking engagements to widen outreach
- Establish contact and follow up with event organizers
- Identify potential events relevant to your expertise or industry
- Prepare a compelling speaking proposal to pitch to event organizers
- Increase social media followers by 20% to enhance online visibility
- Engage with followers regularly to create a loyal online community
- Develop and maintain a consistent posting schedule on all social platforms
- Collaborate with influencers to reach a larger audience
13. OKRs to increase visibility and knowledge of our brand
- Increase visibility and knowledge of our brand
- Increase social media followers by 30%
- Invest in targeted social media advertising campaigns
- Collaborate with influencers to promote the page
- Elevate content strategy to boost engagement
- Achieve a 20% increase in unaided brand awareness survey responses
- Launch a customer referral program to boost awareness
- Increase PR efforts to gain more media coverage
- Implement a targeted social media advertising campaign
- Organize 10 event sponsorships in relevant industry events
- Reach out to event organizers regarding potential sponsorships
- Identify 10 industry events aligned with company interests
- Finalize sponsorship details and benefits for each event
14. OKRs to elevate WorldFirst brand globally on social platforms
- Elevate WorldFirst brand globally on social platforms
- Achieve 20% increase in engagement rates on posted global content
- Initiate consistent, authentic interactions with followers on all posts
- Implement feedback surveys to improve content quality and relevance
- Create tailored, relevant content specific to each global audience
- Generate 10% more global leads through social media campaigns
- Develop and implement targeted social media marketing strategies
- Increase post frequency on all social media channels
- Track, analyze, and adjust strategies based on performance
- Increase international follower count by 30% across all social media channels
- Create content resonating with diverse international cultures
- Implement targeted social media campaigns globally
- Engage with followers in different time zones
15. OKRs to boost audience loyalty and brand affiliation
- Boost audience loyalty and brand affiliation
- Organize and execute 3 audience-engaging activities that reinforces brand loyalty
- Increase repeat customer rate by 15%
- Offer exclusive deals or discounts for returning customers
- Implement a customer loyalty rewards program
- Enhance post-purchase communication and customer service
- Achieve a 20% increase in positive brand sentiment analysis results
- Improve and maintain high-quality customer service interactions
- Launch a positive, engaging social media marketing campaign
- Develop and implement a strong customer satisfaction survey strategy
Team's Brand OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Team's Brand OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Team's Brand OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to streamline and Automate UPI Backend Operations
- OKRs to boost the sales of spare parts
- OKRs to enhance product-market fit by conducting customer research and implementing user feedback
- OKRs to enhance the architecture of accounting, financial, and tax processes
- OKRs to enhance Support Systems and Tools for data-driven decisions
- OKRs to boost productivity across all team operations
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.