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10 strategies and tactics for Member Engagement

What is Member Engagement strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Member Engagement strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Member Engagement strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Member Engagement strategy examples

We've added many examples of Member Engagement tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for increasing association membership

  • ⛳️ Strategy 1: Offer compelling member benefits

    • Negotiate discounts with travel agencies for exclusive travel packages
    • Partner with retail companies to provide special discounts and promotions to members
    • Offer free or discounted access to fitness centres and wellness programs
    • Provide exclusive access to legal advice and financial planning services
    • Introduce a loyalty program with points that can be redeemed for products or services
    • Organise monthly webinars and workshops on topics relevant to retirees
    • Provide free or discounted subscriptions to leading magazines and newspapers
    • Offer health and insurance benefits tailored to retirees
    • Negotiate special deals with local restaurants and entertainment venues
    • Provide access to a 24/7 helpline for emergency support and advice

  • ⛳️ Strategy 2: Enhance communication and engagement

    • Revamp the association’s newsletter to include more engaging and diverse content
    • Build an active online community through a dedicated social media platform or forum
    • Regularly solicit feedback from members through surveys to understand their needs
    • Launch a podcast featuring interviews with notable former police officers and industry experts
    • Distribute monthly email updates with news, events, and exclusive offers
    • Create a members-only section on the association’s website with valuable resources
    • Start a mentorship program pairing younger members with elder, experienced members
    • Host regular virtual and in-person meetups and events
    • Publish success stories and testimonials from members who have benefited from membership
    • Set up a suggestion box for members to propose new ideas and initiatives

  • ⛳️ Strategy 3: Recruit new members aggressively

    • Run targeted advertising campaigns on social media platforms
    • Reach out to police academies and law enforcement agencies to promote the association
    • Offer free trial memberships for a limited period to prospective members
    • Incentivise current members to refer retired colleagues with a referral bonus or reward
    • Attend police association events and conferences to network and recruit
    • Distribute flyers and brochures at locations frequented by police officers
    • Feature member testimonials and success stories in recruitment materials
    • Launch a special membership drive with discounted rates for new joiners
    • Collaborate with other associations and organisations to co-host events
    • Create a compelling, informative video highlighting the benefits of membership and share widely
membership-benefitscommunity-engagementassociation-coordinatormarketing-specialistmembership-recruitment-teamcommunication-team
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Strategies and tactics for increasing ACSA visibility and accessibility

  • ⛳️ Strategy 1: Develop comprehensive outreach programmes

    • Organise workshops and seminars specifically focused on health and safety management
    • Create and distribute informational brochures to members highlighting key ACSA services
    • Establish partnerships with local industries and safety organisations to co-host events
    • Launch a quarterly newsletter featuring the latest safety trends and regulations updates
    • Develop a dedicated section on the ACSA website for easily accessible resources and guides
    • Engage in social media campaigns to increase awareness of ACSA services
    • Conduct webinars with expert speakers on health and safety topics
    • Set up regular virtual office hours for members to seek advice
    • Identify and attend industry-specific events to network and increase ACSA visibility
    • Create testimonial videos and success stories from members benefiting from ACSA services

  • ⛳️ Strategy 2: Engage members to identify barriers

    • Schedule one-on-one meetings with members to discuss their current health and safety systems
    • Conduct surveys to gather data on common challenges faced by members
    • Facilitate focus groups to dive deeper into recurring issues and brainstorm solutions
    • Analyse survey and focus group data to identify trends and specific barriers
    • Develop personalised recommendations for members based on the identified barriers
    • Create a member feedback loop for continuous engagement and improvement
    • Establish a task force comprising members to collaboratively solve common issues
    • Host a challenge forum where members can present problems and receive input from peers
    • Document successful case studies where barriers were overcome for sharing with other members
    • Implement tracking systems to measure progress in addressing identified barriers

  • ⛳️ Strategy 3: Enhance digital engagement and accessibility

    • Redesign the ACSA website for improved user experience and easy navigation
    • Create a mobile app for on-the-go access to ACSA resources and updates
    • Develop an online portal for members to manage their accounts and access tailored advice
    • Implement live chat support on the website for instant advice and query responses
    • Offer virtual training sessions and certifications through a digital platform
    • Provide downloadable resources and checklists to streamline health and safety management
    • Utilise analytics tools to track member engagement and resource utilisation online
    • Conduct online polls and feedback forms to continually improve offerings and address needs
    • Implement a digital appointment scheduling system for consultations
    • Foster an online community or forum for members to discuss and share best practices
visibilityengagementhealth-and-safety-advisordigital-strategistoutreachmember-engagement
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Strategies and tactics for gaining more members for the Louisiana Emergency Preparedness Association

  • ⛳️ Strategy 1: Enhance online presence

    • Revamp the official website for better user experience
    • Create engaging social media profiles on major platforms like Facebook, Twitter, and LinkedIn
    • Develop a content calendar for regular posts and engagement
    • Start an email newsletter to share important updates and events
    • Use targeted social media ads to reach potential members
    • Implement Search Engine Optimisation (SEO) strategies for better online visibility
    • Create and share educational videos and webinars on emergency preparedness
    • Engage with followers by responding to comments and messages promptly
    • Collaborate with influencers in the emergency preparedness niche
    • Provide online membership sign-up options

  • ⛳️ Strategy 2: Host events and workshops

    • Organise regular local workshops and training sessions
    • Host annual conferences and invite guest speakers
    • Offer webinars and online training sessions for remote members
    • Create networking events to connect members and industry professionals
    • Provide incentives for members to bring a friend to events
    • Partner with local businesses and organisations for co-hosted events
    • Distribute flyers and posters in community centres and public spaces
    • Offer free introductory sessions to attract new members
    • Ensure events are well-publicised through social media and email
    • Gather feedback from attendees to improve future events

  • ⛳️ Strategy 3: Build partnerships and engage communities

    • Collaborate with local government agencies and emergency services
    • Partner with schools, universities, and educational institutions
    • Reach out to corporate organisations for corporate memberships
    • Engage with community centres and local clubs
    • Offer group discounts and corporate membership packages
    • Participate in local fairs and festivals to increase visibility
    • Establish a referral programme with incentives for current members
    • Provide resource materials and training to local communities
    • Create a mentorship programme connecting new members with seasoned professionals
    • Highlight success stories and testimonials from existing members
membership-growthcommunity-engagementmarketing-strategistevent-coordinatorsocial-media-teampartnership-development-team
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Strategies and tactics for increasing average revenue per member in gyms

  • ⛳️ Strategy 1: Upsell premium memberships

    • Create tiered membership options with additional benefits
    • Highlight premium membership benefits on the website and in the gym
    • Train staff to promote premium memberships during sign-ups
    • Offer limited-time discounts or trials for premium memberships
    • Provide testimonials from current premium members
    • Develop a flexible payment plan for premium memberships
    • Host premium-only events or classes to generate interest
    • Utilise social media to showcase premium membership features
    • Incorporate an easy upgrade process online and in-person
    • Send targeted email campaigns promoting premium options

  • ⛳️ Strategy 2: Introduce fitness classes and personal training packages

    • Develop a schedule of diverse fitness classes
    • Hire certified and experienced trainers
    • Bundle fitness classes with standard memberships at a discount
    • Offer introductory personal training sessions with new memberships
    • Promote success stories of members who used personal training
    • Utilise social media to feature fitness classes and personal trainers
    • Create package deals for personal training sessions
    • Host ‘bring a friend’ events to increase class attendance
    • Incorporate feedback forms to improve class offerings
    • Launch seasonal or challenge-based classes to keep members engaged

  • ⛳️ Strategy 3: Expand product and service offerings

    • Sell branded gym merchandise such as clothing and accessories
    • Introduce a smoothie or protein shake bar in the gym
    • Partner with local health food brands for exclusive deals
    • Offer wellness services like massage, physiotherapy or nutrition counselling
    • Create a referral program for members to bring in friends
    • Set up a loyalty program with rewards for product purchases
    • Host workshops or seminars on topics like nutrition and wellness
    • Promote new products and services through email newsletters
    • Utilise in-gym signage to highlight product and service offerings
    • Incorporate an online shop on the gym's website for easy purchases
upsellengagementtrainermarketersalesoperations
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Strategies and tactics for supporting the campus community

  • ⛳️ Strategy 1: Engage actively with students

    • Conduct regular surveys to understand student needs
    • Organise open forums and feedback sessions
    • Create a suggestion box for anonymous feedback
    • Assign faculty members as student liaisons
    • Develop a student council to represent different groups
    • Hold monthly town hall meetings on campus
    • Collaborate with student organisations for events
    • Publish quarterly newsletters with updates and improvements
    • Host informal meet-and-greet events with administration
    • Utilise social media to maintain ongoing conversations

  • ⛳️ Strategy 2: Improve support services

    • Establish a dedicated office for student support
    • Increase funding for mental health resources
    • Expand tutoring and academic assistance programs
    • Launch online portals for 24/7 academic support
    • Provide free workshops on life skills and wellbeing
    • Offer flexible counselling appointment options
    • Create an emergency fund for students in need
    • Partner with local organisations for additional resources
    • Develop peer mentorship programs
    • Assess and improve accessibility throughout campus

  • ⛳️ Strategy 3: Enhance campus facilities

    • Survey students to identify desired facility upgrades
    • Upgrade library resources and study areas
    • Increase availability of recreational spaces
    • Improve campus technology and Wi-Fi infrastructure
    • Expand dining options with diverse cuisines
    • Install hydration stations throughout campus
    • Regularly update safety and security measures
    • Create more quiet zones and relaxation spaces
    • Facilitate more outdoor seating and green spaces
    • Implement sustainable initiatives for campus maintenance
engagementsupportfaculty-liaisonstudent-council-memberstudent-services-teamfacilities-management-team
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Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for becoming the Most Trusted and Customer-Centric Financial Institution

  • ⛳️ Strategy 1: Develop tailored banking solutions

    • Conduct comprehensive market research to understand customer segments and their needs
    • Analyse customer data to identify preferences and personalise offerings
    • Create flexible banking products that adapt to varying customer needs
    • Enhance services with tailored customer support options
    • Provide regular training for staff on personalisation techniques
    • Develop feedback mechanisms to refine and enhance tailored solutions
    • Set up cross-functional teams to drive innovation in product development
    • Explore partnerships with fintech firms to enhance offerings
    • Implement a customer relationship management system for better customer insights
    • Monitor and evaluate the impact of personalised solutions on customer satisfaction

  • ⛳️ Strategy 2: Enhance communication and transparency

    • Use clear and simple language in all customer communications
    • Improve online platforms to offer easily accessible information on products and services
    • Train customer service representatives to provide accurate and clear information
    • Implement proactive communication strategies to keep customers informed about changes
    • Develop a FAQ section on the website to address common customer queries
    • Create informative and engaging content about banking services and products
    • Regularly update customers on security measures and privacy policies
    • Host regular webinars and workshops to educate customers on financial management
    • Incorporate customer feedback into communication strategies
    • Evaluate the effectiveness of communication strategies through customer surveys

  • ⛳️ Strategy 3: Leverage innovative technology

    • Invest in the latest technology to enhance digital banking platforms
    • Ensure mobile and online platforms offer a seamless user experience
    • Implement AI and data analytics to personalise customer interactions
    • Automate routine transactions to improve service efficiency
    • Offer virtual financial advice through secure digital channels
    • Regularly update digital platforms to incorporate customer feedback
    • Provide robust security features to protect customer data and build trust
    • Integrate chatbots for 24/7 customer assistance
    • Organise regular digital literacy sessions for customers
    • Continuously monitor and upgrade technology to stay ahead of market trends
personalizationtechnologycustomer-service-representativedata-analystinnovation-teamcommunication-team
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Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
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Strategies and tactics for improving User-Centric Design and Branding Consistency

  • ⛳️ Strategy 1: Implement User-Centric Design Testing Processes

    • Conduct usability testing sessions with 200 users across Edubanc, EdPay, PayFlex, and Tuition Invoicing
    • Collaborate with operations, marketing, and product teams to identify and prioritise the top 5 design issues
    • Organise 2 focus group testing sessions for Edubanc and PayFlex to gather initial usability feedback
    • Design and integrate a systematic feedback collection process into Edubanc and EdPay product workflows
    • Establish a timeline for regular usability testing to ensure ongoing user feedback integration
    • Analyse usability testing data to highlight recurring themes and areas needing improvement
    • Schedule bi-weekly cross-functional meetings to address feedback findings with relevant stakeholders
    • Deploy changes based on identified design issues and re-test to confirm resolution
    • Create follow-up surveys post-testing to gauge user satisfaction and experience
    • Document all findings and improvements as case studies to inform future design processes

  • ⛳️ Strategy 2: Develop and Enforce Unified Branding Guidelines

    • Create a comprehensive branding guide that covers all visual and messaging aspects for all products
    • Apply the branding guide to five key product interfaces by conducting iterative design updates
    • Conduct training sessions for the entire design team to familiarise them with the new branding guidelines
    • Develop a checklist for designers to ensure adherence to branding guidelines in every project
    • Set up a review board tasked with overseeing branding consistency across ongoing projects
    • Create template assets that comply with the branding guide for easy reuse
    • Involve the marketing team in the branding guide creation to align brand messaging with design
    • Track the impact of updated interfaces on user experience and brand perception through feedback channels
    • Host quarterly workshops to revise and update the branding guidelines as necessary
    • Gather cross-team feedback to ensure the branding guide remains practical and user-focused

  • ⛳️ Strategy 3: Optimise Design Processes for Improved Efficiency

    • Map current design processes to identify bottlenecks and inefficiencies
    • Set specific time reduction goals for design turnaround, such as reducing feature design completion from 20 to 17 days
    • Establish a shared asset library for design components to boost reuse and efficiency
    • Organise monthly cross-functional reviews to ensure operations, marketing, and growth feedback are integrated
    • Implement A/B testing protocols on onboarding flow designs to validate potential efficiency gains
    • Incorporate design tools and analytics for tracking asset utilisation and workflow progress
    • Run training sessions on advanced design tools and processes to enhance team capabilities
    • Measure and report on efficiency metrics, presenting these findings in team meetings
    • Iterate and refine processes continually based on feedback and performance data
    • Create a culture of continuous improvement through regular feedback sessions and design retrospectives
user-centric-designbranding-consistencydesignerbranding-manageroperationsmarketing
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Strategies and tactics for integrating Activities for a Legacy of Faith and Impact

  • ⛳️ Strategy 1: Build a unified organisational structure

    • Define roles and responsibilities across all entities under Baruka Jethro Inc.
    • Create a clear communication plan for seamless interaction between divisions
    • Establish key performance indicators for each division to track progress
    • Implement regular inter-division meetings to promote knowledge sharing
    • Develop a shared vision and mission statement for Baruka Jethro Inc.
    • Utilise shared resources to optimise efficiency across divisions
    • Create an organisational chart to visualise the interconnected structure
    • Allocate budget for shared technology infrastructure and operational tools
    • Implement a centralised digital platform for collaboration and project management
    • Schedule quarterly reviews to evaluate integration progress and adjust strategies as needed

  • ⛳️ Strategy 2: Strengthen family and organisational bonds

    • Initiate weekly Bible studies and family night activities
    • Establish a digital communication platform for family updates and collaboration
    • Organise quarterly family meetings to discuss family business and shared goals
    • Develop a family mission statement and core values document
    • Create a family investment trust to consolidate and expand resources
    • Launch pilot projects for family business expansions, leveraging existing resources
    • Ensure children are involved in family business discussions and learning activities
    • Plan family retreats focused on spiritual growth and bonding
    • Build language and technology proficiency with designated family learning tools
    • Implement a family calendar for shared activities and personal growth tracking

  • ⛳️ Strategy 3: Leverage digital platforms and global networks

    • Expand the digital presence of Elmeleckraah Ministry through social media
    • Partner with global ministries to organise international evangelisation campaigns
    • Utilise digital tools for managing and expanding Guardian Wings Foundation programmes
    • Host webinars and online workshops to attract consulting clients internationally
    • Network with international organisations for potential consulting projects
    • Develop an investment platform for Azjeet to showcase innovative approaches
    • Utilise data-driven approaches to attract donors and partners for GWF
    • Engage with blockchain innovators for potential partnerships with Azjeet
    • Strengthen global branding efforts with a focus on interconnectedness
    • Implement digital impact tracking for donor engagement in GWF
organisational-synergydigital-transformationproject-managercommunications-officerfamily-engagement-teamdigital-strategy-team
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How to track your Member Engagement strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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