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10 strategies and tactics for Member Engagement

What is Member Engagement strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Member Engagement strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

Copy these examples into your preferred tool, or utilize Tability to ensure you remain accountable.

How to write your own Member Engagement strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Member Engagement strategy examples

We've added many examples of Member Engagement tactics, including a series of action items. We hope that this will make these examples as practical and useful as possible.

Strategies and tactics for achieving Strategic Objectives for the Ghana Girl Guides Association (2025–2030)

  • ⛳️ Strategy 1: Enhance governance structures and operational efficiency

    • Conduct a comprehensive review of current governance structures
    • Develop a leadership training program for association leaders
    • Implement regular performance evaluation systems
    • Establish clear communication channels across all levels
    • Create a digital platform for seamless information sharing
    • Standardise operational procedures for efficiency
    • Facilitate quarterly stakeholder meetings for feedback
    • Develop a succession planning framework
    • Enhance transparency with annual reports to stakeholders
    • Utilise technology to streamline administrative tasks

  • ⛳️ Strategy 2: Increase membership through targeted recruitment and engagement

    • Develop and execute recruitment campaigns targeting schools and universities
    • Leverage social media to engage potential members
    • Establish partnerships with educational institutions
    • Organise open days and informational sessions
    • Create an online membership registration system
    • Implement a mentorship program to support new members
    • Utilise newsletters for regular updates and engagement
    • Establish local chapters for community-based activities
    • Host annual networking events for members and volunteers
    • Launch a member referral programme with incentives

  • ⛳️ Strategy 3: Design and implement impactful programs for empowerment

    • Conduct a needs assessment to align programs with national goals
    • Develop a curriculum focused on leadership, entrepreneurship, and advocacy
    • Partner with STEM organisations for girl-centred science workshops
    • Create an annual girls’ summit for knowledge sharing
    • Pilot a social enterprise project led by young women
    • Develop an advocacy toolkit for girls to influence change
    • Conduct workshops on public speaking and negotiation skills
    • Integrate digital literacy and coding into programs
    • Collaborate with global gender equality initiatives
    • Evaluate program outcomes and refine based on feedback

  • ⛳️ Strategy 4: Diversify funding sources to enhance financial sustainability

    • Identify potential corporate sponsors to support programs
    • Develop a grant application strategy targeting local and international funds
    • Create a fundraising calendar for annual events
    • Launch a crowdfunding campaign for specific projects
    • Establish an advisory board for financial oversight
    • Develop income-generating projects with community impact
    • Facilitate workshops for staff on grant writing and fundraising
    • Form a dedicated resource mobilisation team
    • Create partnership agreements with local businesses
    • Regularly report on financial goals and achievements to stakeholders

  • ⛳️ Strategy 5: Increase advocacy and visibility for gender equality

    • Develop an advocacy campaign focused on girls’ rights
    • Collaborate with gender equality NGOs for joint initiatives
    • Host yearly events highlighting successful women leaders
    • Engage media outlets for increased visibility
    • Develop informational materials on gender equality issues
    • Enhance the association's website for better outreach
    • Organise community outreach programs in rural areas
    • Create a speakers bureau for public engagements
    • Utilise social media for advocacy and awareness campaigns
    • Participate in national and international forums on gender equality
governanceengagementleadership-trainermembership-coordinatorresource-mobilizationadvocacy-and-public-relations
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Strategies and tactics for increasing association membership

  • ⛳️ Strategy 1: Offer compelling member benefits

    • Negotiate discounts with travel agencies for exclusive travel packages
    • Partner with retail companies to provide special discounts and promotions to members
    • Offer free or discounted access to fitness centres and wellness programs
    • Provide exclusive access to legal advice and financial planning services
    • Introduce a loyalty program with points that can be redeemed for products or services
    • Organise monthly webinars and workshops on topics relevant to retirees
    • Provide free or discounted subscriptions to leading magazines and newspapers
    • Offer health and insurance benefits tailored to retirees
    • Negotiate special deals with local restaurants and entertainment venues
    • Provide access to a 24/7 helpline for emergency support and advice

  • ⛳️ Strategy 2: Enhance communication and engagement

    • Revamp the association’s newsletter to include more engaging and diverse content
    • Build an active online community through a dedicated social media platform or forum
    • Regularly solicit feedback from members through surveys to understand their needs
    • Launch a podcast featuring interviews with notable former police officers and industry experts
    • Distribute monthly email updates with news, events, and exclusive offers
    • Create a members-only section on the association’s website with valuable resources
    • Start a mentorship program pairing younger members with elder, experienced members
    • Host regular virtual and in-person meetups and events
    • Publish success stories and testimonials from members who have benefited from membership
    • Set up a suggestion box for members to propose new ideas and initiatives

  • ⛳️ Strategy 3: Recruit new members aggressively

    • Run targeted advertising campaigns on social media platforms
    • Reach out to police academies and law enforcement agencies to promote the association
    • Offer free trial memberships for a limited period to prospective members
    • Incentivise current members to refer retired colleagues with a referral bonus or reward
    • Attend police association events and conferences to network and recruit
    • Distribute flyers and brochures at locations frequented by police officers
    • Feature member testimonials and success stories in recruitment materials
    • Launch a special membership drive with discounted rates for new joiners
    • Collaborate with other associations and organisations to co-host events
    • Create a compelling, informative video highlighting the benefits of membership and share widely
membership-benefitscommunity-engagementassociation-coordinatormarketing-specialistmembership-recruitment-teamcommunication-team
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Strategies and tactics for increasing ACSA visibility and accessibility

  • ⛳️ Strategy 1: Develop comprehensive outreach programmes

    • Organise workshops and seminars specifically focused on health and safety management
    • Create and distribute informational brochures to members highlighting key ACSA services
    • Establish partnerships with local industries and safety organisations to co-host events
    • Launch a quarterly newsletter featuring the latest safety trends and regulations updates
    • Develop a dedicated section on the ACSA website for easily accessible resources and guides
    • Engage in social media campaigns to increase awareness of ACSA services
    • Conduct webinars with expert speakers on health and safety topics
    • Set up regular virtual office hours for members to seek advice
    • Identify and attend industry-specific events to network and increase ACSA visibility
    • Create testimonial videos and success stories from members benefiting from ACSA services

  • ⛳️ Strategy 2: Engage members to identify barriers

    • Schedule one-on-one meetings with members to discuss their current health and safety systems
    • Conduct surveys to gather data on common challenges faced by members
    • Facilitate focus groups to dive deeper into recurring issues and brainstorm solutions
    • Analyse survey and focus group data to identify trends and specific barriers
    • Develop personalised recommendations for members based on the identified barriers
    • Create a member feedback loop for continuous engagement and improvement
    • Establish a task force comprising members to collaboratively solve common issues
    • Host a challenge forum where members can present problems and receive input from peers
    • Document successful case studies where barriers were overcome for sharing with other members
    • Implement tracking systems to measure progress in addressing identified barriers

  • ⛳️ Strategy 3: Enhance digital engagement and accessibility

    • Redesign the ACSA website for improved user experience and easy navigation
    • Create a mobile app for on-the-go access to ACSA resources and updates
    • Develop an online portal for members to manage their accounts and access tailored advice
    • Implement live chat support on the website for instant advice and query responses
    • Offer virtual training sessions and certifications through a digital platform
    • Provide downloadable resources and checklists to streamline health and safety management
    • Utilise analytics tools to track member engagement and resource utilisation online
    • Conduct online polls and feedback forms to continually improve offerings and address needs
    • Implement a digital appointment scheduling system for consultations
    • Foster an online community or forum for members to discuss and share best practices
visibilityengagementhealth-and-safety-advisordigital-strategistoutreachmember-engagement
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Strategies and tactics for gaining more members for the Louisiana Emergency Preparedness Association

  • ⛳️ Strategy 1: Enhance online presence

    • Revamp the official website for better user experience
    • Create engaging social media profiles on major platforms like Facebook, Twitter, and LinkedIn
    • Develop a content calendar for regular posts and engagement
    • Start an email newsletter to share important updates and events
    • Use targeted social media ads to reach potential members
    • Implement Search Engine Optimisation (SEO) strategies for better online visibility
    • Create and share educational videos and webinars on emergency preparedness
    • Engage with followers by responding to comments and messages promptly
    • Collaborate with influencers in the emergency preparedness niche
    • Provide online membership sign-up options

  • ⛳️ Strategy 2: Host events and workshops

    • Organise regular local workshops and training sessions
    • Host annual conferences and invite guest speakers
    • Offer webinars and online training sessions for remote members
    • Create networking events to connect members and industry professionals
    • Provide incentives for members to bring a friend to events
    • Partner with local businesses and organisations for co-hosted events
    • Distribute flyers and posters in community centres and public spaces
    • Offer free introductory sessions to attract new members
    • Ensure events are well-publicised through social media and email
    • Gather feedback from attendees to improve future events

  • ⛳️ Strategy 3: Build partnerships and engage communities

    • Collaborate with local government agencies and emergency services
    • Partner with schools, universities, and educational institutions
    • Reach out to corporate organisations for corporate memberships
    • Engage with community centres and local clubs
    • Offer group discounts and corporate membership packages
    • Participate in local fairs and festivals to increase visibility
    • Establish a referral programme with incentives for current members
    • Provide resource materials and training to local communities
    • Create a mentorship programme connecting new members with seasoned professionals
    • Highlight success stories and testimonials from existing members
membership-growthcommunity-engagementmarketing-strategistevent-coordinatorsocial-media-teampartnership-development-team
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Strategies and tactics for increasing patient visits and promoting cooperative membership

  • ⛳️ Strategy 1: Attract more patient visits

    • Develop a referral programme that rewards current patients for referring new patients
    • Create targeted social media campaigns highlighting success stories and patient testimonials
    • Host free health seminars and open days at the medical center to engage with the community
    • Collaborate with local businesses to offer special discounts to their employees
    • Improve the patient experience by reducing wait times and improving customer service
    • Implement an appointment reminder system to reduce no-shows
    • Ensure the medical center is listed and reviewed positively on healthcare websites
    • Offer seasonal promotions on popular health services
    • Attend local community events to promote the medical centre
    • Engage in partnerships with nearby schools to offer basic health check-ups

  • ⛳️ Strategy 2: Promote health packages effectively

    • Identify and develop specific health packages that cater to common community needs
    • Create detailed, visually appealing brochures and flyers for these packages
    • Train staff to clearly explain the benefits of each health package
    • Run advertisements in local newspapers and magazines highlighting package deals
    • Use email marketing to reach out to past patients with special package offers
    • Feature health packages prominently on the medical centre’s website
    • Engage local influencers to promote the benefits of the health packages
    • Offer package discounts for group bookings or family plans
    • Create short video explainers about the packages and share them online
    • Conduct follow-up surveys with patients who purchase packages to gather testimonials

  • ⛳️ Strategy 3: Boost cooperative membership and shares subscription

    • Host informational sessions about the benefits of cooperative membership
    • Develop a clear communication plan to educate the community about shares subscription
    • Highlight successful stories of current members in promotional materials
    • Offer limited-time incentives for subscribing to memberships or shares
    • Partner with financial advisors to explain the fiscal benefits of shares
    • Use local media outlets to promote cooperative opportunities
    • Create a referral system for existing members to encourage others to join
    • Ensure transparent and visible reporting of cooperative financial health to build trust
    • Engage in joint ventures with other cooperatives for broader outreach
    • Deploy a dedicated team to answer potential member inquiries about membership
patient-engagementcooperative-membershipmarketing-specialistcommunity-outreach-coordinatorpatient-relations-teamcooperative-development-team
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Strategies and tactics for increasing average revenue per member in gyms

  • ⛳️ Strategy 1: Upsell premium memberships

    • Create tiered membership options with additional benefits
    • Highlight premium membership benefits on the website and in the gym
    • Train staff to promote premium memberships during sign-ups
    • Offer limited-time discounts or trials for premium memberships
    • Provide testimonials from current premium members
    • Develop a flexible payment plan for premium memberships
    • Host premium-only events or classes to generate interest
    • Utilise social media to showcase premium membership features
    • Incorporate an easy upgrade process online and in-person
    • Send targeted email campaigns promoting premium options

  • ⛳️ Strategy 2: Introduce fitness classes and personal training packages

    • Develop a schedule of diverse fitness classes
    • Hire certified and experienced trainers
    • Bundle fitness classes with standard memberships at a discount
    • Offer introductory personal training sessions with new memberships
    • Promote success stories of members who used personal training
    • Utilise social media to feature fitness classes and personal trainers
    • Create package deals for personal training sessions
    • Host ‘bring a friend’ events to increase class attendance
    • Incorporate feedback forms to improve class offerings
    • Launch seasonal or challenge-based classes to keep members engaged

  • ⛳️ Strategy 3: Expand product and service offerings

    • Sell branded gym merchandise such as clothing and accessories
    • Introduce a smoothie or protein shake bar in the gym
    • Partner with local health food brands for exclusive deals
    • Offer wellness services like massage, physiotherapy or nutrition counselling
    • Create a referral program for members to bring in friends
    • Set up a loyalty program with rewards for product purchases
    • Host workshops or seminars on topics like nutrition and wellness
    • Promote new products and services through email newsletters
    • Utilise in-gym signage to highlight product and service offerings
    • Incorporate an online shop on the gym's website for easy purchases
upsellengagementtrainermarketersalesoperations
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Strategies and tactics for supporting the campus community

  • ⛳️ Strategy 1: Engage actively with students

    • Conduct regular surveys to understand student needs
    • Organise open forums and feedback sessions
    • Create a suggestion box for anonymous feedback
    • Assign faculty members as student liaisons
    • Develop a student council to represent different groups
    • Hold monthly town hall meetings on campus
    • Collaborate with student organisations for events
    • Publish quarterly newsletters with updates and improvements
    • Host informal meet-and-greet events with administration
    • Utilise social media to maintain ongoing conversations

  • ⛳️ Strategy 2: Improve support services

    • Establish a dedicated office for student support
    • Increase funding for mental health resources
    • Expand tutoring and academic assistance programs
    • Launch online portals for 24/7 academic support
    • Provide free workshops on life skills and wellbeing
    • Offer flexible counselling appointment options
    • Create an emergency fund for students in need
    • Partner with local organisations for additional resources
    • Develop peer mentorship programs
    • Assess and improve accessibility throughout campus

  • ⛳️ Strategy 3: Enhance campus facilities

    • Survey students to identify desired facility upgrades
    • Upgrade library resources and study areas
    • Increase availability of recreational spaces
    • Improve campus technology and Wi-Fi infrastructure
    • Expand dining options with diverse cuisines
    • Install hydration stations throughout campus
    • Regularly update safety and security measures
    • Create more quiet zones and relaxation spaces
    • Facilitate more outdoor seating and green spaces
    • Implement sustainable initiatives for campus maintenance
engagementsupportfaculty-liaisonstudent-council-memberstudent-services-teamfacilities-management-team
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Strategies and tactics for developing a Comprehensive Strategic Plan for Marketing and Communications

  • ⛳️ Strategy 1: Strengthen brand recognition and awareness

    • Conduct a brand audit to identify strengths and areas for improvement
    • Create a unified branding guideline to be distributed across all departments
    • Organise a series of brand-focused workshops for FNU staff
    • Develop a consistent messaging strategy highlighting FNU's dual roles
    • Engage professional designers to update FNU's visual identity
    • Leverage successful alumni stories in marketing materials and campaigns
    • Launch a digital campaign featuring student testimonials and experiences
    • Collaborate with influencers and media for broader reach
    • Use targeted social media ads to reach potential students
    • Monitor brand perception through regular surveys and social listening

  • ⛳️ Strategy 2: Enhance stakeholder engagement and partnerships

    • Map out key stakeholders and create a targeted engagement plan
    • Develop an alumni relations strategy that includes networking events
    • Launch a newsletter for staff, students, and alumni to foster connection
    • Establish partnerships with local and international businesses
    • Organise industry panels and talks at FNU to increase visibility
    • Promote collaborative research initiatives with partner institutions
    • Host bi-annual stakeholder forums to discuss university progress
    • Develop student ambassador programs to engage current and prospective students
    • Launch campaigns highlighting student achievements in local communities
    • Implement stakeholder feedback mechanisms to improve relationships

  • ⛳️ Strategy 3: Drive a digital transformation and innovation in marketing

    • Adopt advanced digital marketing tools and platforms
    • Create a dedicated content team for social media management
    • Introduce monthly podcasts focusing on trends and experiences at FNU
    • Enhance the FNU website with a user-friendly experience
    • Run SEO and content marketing campaigns to increase organic reach
    • Engage in targeted email marketing for different audience segments
    • Invest in analytics tools to assess digital campaign performance
    • Produce engaging video content showcasing the university's offerings
    • Use virtual reality for interactive virtual tours of campus facilities
    • Launch digital education initiatives to support online learning goals
brand-recognitiondigital-transformationmarketing-managercommunications-specialistpublic-relationsdigital-marketing
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Strategies and tactics for becoming the Most Trusted and Customer-Centric Financial Institution

  • ⛳️ Strategy 1: Develop tailored banking solutions

    • Conduct comprehensive market research to understand customer segments and their needs
    • Analyse customer data to identify preferences and personalise offerings
    • Create flexible banking products that adapt to varying customer needs
    • Enhance services with tailored customer support options
    • Provide regular training for staff on personalisation techniques
    • Develop feedback mechanisms to refine and enhance tailored solutions
    • Set up cross-functional teams to drive innovation in product development
    • Explore partnerships with fintech firms to enhance offerings
    • Implement a customer relationship management system for better customer insights
    • Monitor and evaluate the impact of personalised solutions on customer satisfaction

  • ⛳️ Strategy 2: Enhance communication and transparency

    • Use clear and simple language in all customer communications
    • Improve online platforms to offer easily accessible information on products and services
    • Train customer service representatives to provide accurate and clear information
    • Implement proactive communication strategies to keep customers informed about changes
    • Develop a FAQ section on the website to address common customer queries
    • Create informative and engaging content about banking services and products
    • Regularly update customers on security measures and privacy policies
    • Host regular webinars and workshops to educate customers on financial management
    • Incorporate customer feedback into communication strategies
    • Evaluate the effectiveness of communication strategies through customer surveys

  • ⛳️ Strategy 3: Leverage innovative technology

    • Invest in the latest technology to enhance digital banking platforms
    • Ensure mobile and online platforms offer a seamless user experience
    • Implement AI and data analytics to personalise customer interactions
    • Automate routine transactions to improve service efficiency
    • Offer virtual financial advice through secure digital channels
    • Regularly update digital platforms to incorporate customer feedback
    • Provide robust security features to protect customer data and build trust
    • Integrate chatbots for 24/7 customer assistance
    • Organise regular digital literacy sessions for customers
    • Continuously monitor and upgrade technology to stay ahead of market trends
personalizationtechnologycustomer-service-representativedata-analystinnovation-teamcommunication-team
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Strategies and tactics for transforming Education for Marginalized Communities

  • ⛳️ Strategy 1: Organise national prayers for APBET community

    • Select a venue considering accessibility and size to accommodate expected participants
    • Coordinate with local religious leaders for participation and guidance
    • Develop a detailed agenda for the prayer meeting including speeches, prayers, and testimonials
    • Arrange for media coverage to ensure the event receives adequate publicity
    • Hire a logistics team to manage set up and break down at the venue
    • Organise refreshments for guests and participants
    • Create promotional materials to invite community members
    • Set up a team to manage the budget and track expenses against the Ksh 400,000 allocation
    • Arrange transport for attendees from remote areas
    • Conduct a follow-up survey to assess the impact of the event

  • ⛳️ Strategy 2: Conduct financial empowerment and UASA SACCO sensitisation workshops

    • Identify and book venues in each Nairobi sub-county for workshops
    • Develop workshop materials focusing on saving, investment, and financial wellness
    • Collaborate with financial experts to deliver sessions on financial literacy
    • Start a SACCO membership registration drive in each workshop
    • Organise logistics including transportation, seating, and audio-visual equipment
    • Provide refreshments and ensure adequate comfort for participants
    • Track registration and feedback to measure effectiveness
    • Create a schedule for the workshops across 10th–20th April 2025 for phased execution
    • Monitor and manage budget for each sub-county session ensuring adherence to Ksh 40,000
    • Post-workshop, compile a report on attendance, feedback, and membership sign-ups

  • ⛳️ Strategy 3: Engage in policy sensitisation and leadership elections

    • Promote understanding of policy changes within APBET community through workshops
    • Schedule workshops focusing on Competency-Based Curriculum and the Education Act
    • Facilitate sub-county leadership elections providing clear guidelines
    • Organise logistics and venue arrangements in all 17 sub-counties
    • Recruit facilitators to lead workshops and manage election processes
    • Produce informational materials summarising key policy points
    • Encourage participation through community outreach and promotion
    • Adhere to a detailed budget ensuring expenses per sub-county do not exceed Ksh 40,000
    • Ensure transparent and fair election processes with oversight committees
    • Compile reports on workshop outcomes and election results
educationempowermentreligious-leaderfinancial-expertlogistics-teamoutreach-team
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How to track your Member Engagement strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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