6 customisable OKR examples for Insights
What are Insights OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Insights to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Insights OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Insights OKRs examples
You'll find below a list of Objectives and Key Results templates for Insights. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to explore doctors' insights in prescribing COVID-19 antivirals
Explore doctors' insights in prescribing COVID-19 antivirals
Schedule and conduct 30 semi-structured interviews with physicians by the end of the period
Plan the semi-structured interview guidelines
Identify and list 30 physicians for the interviews
Arrange and perform the set interviews
Analyze interview reports to identify three recurring themes within physician responses
Develop and share a comprehensive report outlining physicians’ prescribing perspectives
Conduct surveys to gather physicians' prescribing perspectives
Analyze survey data to develop a comprehensive report
Distribute the report among relevant stakeholders
2. OKRs to foster customer-centric culture through UX insights
Foster customer-centric culture through UX insights
Conduct 3 UX training sessions for all team members achieving 85% attendance
Send reminders and materials related to training sessions in advance
Follow-up to ensure 85% attendance was achieved in all sessions
Schedule 3 UX training sessions to suit all team members' availability
Implement weekly UX insights discussion forums, promoting 75% total team participation
Set a goal of 75% total team participation
Promote forums to encourage team engagement
Schedule weekly UX insights discussion forums
Enhance customer satisfaction by 15% through UX improvements informed by team input
Monitor and evaluate customer feedback to measure efficacy
Initiate regular team brainstorming sessions on UX improvements
Implement team's suggested UX enhancements
3. OKRs to integrate UX testing insights into decision-making
Improve decision-making with UX testing insights
Increase user satisfaction rating by 10%
Train 3 non-UX team members on conducting and interpreting UX tests
Implement changes based on user feedback in 100% of cases
Conduct 10 user tests for at least 2 features
4. OKRs to gain comprehensive insights about customer needs
Gain comprehensive insights about customer needs
Analyze data from 200 survey responses for quantitative insights
Use software tools to distill quantitative insights
Identify numerical data for statistical analysis
Compile and organize all survey responses in a spreadsheet
Conduct at least 50 individual customer interviews for qualitative understanding
Develop a questionnaire for qualitative feedback
Conduct and record individual customer interviews
Identify a list of 50 customers for interviews
Develop and present a detailed customer needs report to share insights
Research and gather data on customer behavior and demands
Create a compelling presentation detailing customer insights
Analyze data to identify main customer needs and trends
5. OKRs to secure local channels and gain market insights
Secure local channels and gain market insights
Conduct regular market research to gather local market data and information
Conduct surveys or interviews to gather insights and preferences of local customers
Identify key competitors and their market share in the local market
Monitor industry trends and analyze data to identify emerging opportunities in the local market
Establish partnerships with local stakeholders to enhance channel security
Collaborate with stakeholders to develop and implement strategies for enhancing channel security
Identify key local stakeholders with expertise in channel security
Initiate meetings with stakeholders to discuss potential partnership opportunities
Increase security measures on local channels to reduce unauthorized access
Implement two-factor authentication for all user accounts on local channels
Conduct regular security audits and penetration testing on local channels to identify and resolve vulnerabilities
Regularly update and patch software on local channels to address security vulnerabilities
Implement data analytics tools to analyze market trends and consumer behavior
Train and educate the team on how to effectively use the selected data analytics tools
Research and compare various data analytics tools available in the market
Determine key metrics and indicators to track market trends and consumer behavior
6. OKRs to improve business decision-making through data-driven insights
Improve business decision-making through data-driven insights
Conduct 3 successful data-driven project implementations with positive outcomes
Execute comprehensive data collection and analysis
Ensure proper implementation and evaluate results
Determine measurable objectives for each data-driven project
Increase data analysis efficiency by 30% using advanced software tools
Implement and train staff on the selected software tools
Identify advanced software tools suitable for data analysis
Regularly monitor and adjust processes for optimal efficiency
Increase data literacy among 60% of department employees through training sessions
Identify specific data literacy skills each employee needs
Schedule regular training sessions focused on data literacy
Monitor and evaluate employees' progress post-training
Insights OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Insights OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Insights OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to expand business operations while ensuring economic sustainability and profitability
OKRs to implement effective project risk management strategies
OKRs to evaluate ozonation's effect on biofiltration process
OKRs to optimize CPA by reducing it by 15%
OKRs to reduce IT support response time by 20%
OKRs to improve financial strategies for customer satisfaction and loyalty
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.