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10 OKR examples for Engagement Boost

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What are Engagement Boost OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

To aid you in setting your goals, we have compiled a collection of OKR examples customized for Engagement Boost. Take a look at the templates below for inspiration and guidance.

If you want to learn more about the framework, you can read our OKR guide online.

Engagement Boost OKRs examples

We've added many examples of Engagement Boost Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to boost engagement levels of current supporters

  • ObjectiveBoost engagement levels of current supporters
  • KRAchieve a 15% response rate increase from our loyalty program members
  • TaskImplement personalized email campaigns targeting loyalty program members
  • TaskProvide simple, streamlined processes for feedback response
  • TaskLaunch exclusive benefits for active program participants
  • KRIncrease monthly supporter interactions by 25%
  • TaskDevelop personalized content for frequent email newsletters
  • TaskOrganize weekly online Q&A sessions
  • TaskImplement meaningful reward program for loyal supports
  • KRLaunch 10 new interactive challenges for supporters participation
  • TaskPlan and execute online promotion strategy
  • TaskDevelop concepts for 10 new interactive challenges
  • TaskCreate content and materials for each challenge

OKRs to boost donor engagement significantly

  • ObjectiveBoost donor engagement significantly
  • KRIncrease repeat donations by 30%
  • TaskImplement a monthly giving program
  • TaskOffer exclusive benefits to repeat donors
  • TaskImprove donor communication through personalized thank-you notes
  • KRGrow engagement rate on donor communications by 25%
  • TaskImplement engaging storytelling in donor communications
  • TaskInitiate personalized outreach to engage and appreciate existing donors
  • TaskIncrease frequency and quality of donor updates/newsletters
  • KRImprove donor retention rate by 15%
  • TaskImplement personalized acknowledgment letters for consistent donors
  • TaskDevelop engaging and informative regular newsletters
  • TaskEnhance relationships through frequent interaction and engagement

OKRs to boost Overall Customer Engagement

  • ObjectiveBoost Overall Customer Engagement
  • KRIncrease monthly website visitors by 20%
  • TaskUtilize social media platforms for website promotion
  • TaskDevelop engaging content to reduce bounce rates
  • TaskImplement SEO strategies to boost organic search rankings
  • KRUpsurge social media engagement by 30%
  • TaskPromote audience interaction through contests and giveaways
  • TaskUtilize social media advertising to reach a wider audience
  • TaskDevelop and implement a consistent, engaging content schedule
  • KRImprove customer review scores by 15%
  • TaskDevelop effective response system for customer complaints
  • TaskImplement regular staff training for enhanced customer service
  • TaskInitiate feedback-driven improvements in product quality

OKRs to boost engagement among existing customers by 20%

  • ObjectiveBoost engagement among existing customers by 20%
  • KRIncrease average session duration by 10% through user experience personalisation
  • TaskDevelop interactive elements to engage users longer
  • TaskEnhance site navigation for easier usability
  • TaskImplement AI-based content personalization on the website
  • KRCut customer churn rate by 5% by enhancing customer service response
  • TaskTrain agents in problem-solving and communication
  • TaskIncrease availability hours of customer service
  • TaskImplement customer feedback system for service improvements
  • KRImplement 15% more frequently updated, engaging content on the platform
  • TaskDevelop a weekly content update schedule
  • TaskTrain team on producing interactive content
  • TaskIdentify popular topics for fresh, engaging content creation

OKRs to boost client engagement and improve retention rates

  • ObjectiveBoost client engagement and improve retention rates
  • KREnhance engagement on client quarterly webinars by 30% through targeted content
  • TaskDevelop relatable, industry-specific content for webinar presentations
  • TaskPersonalize webinar invites to boost attendee interest
  • TaskOptimize webinar time based on client availability and preference
  • KRDecrease client churn rate by 10% via improving customer service response time
  • TaskTrain customer service reps for quicker query resolution
  • TaskMonitor and optimize current support response times
  • TaskImplement real-time chat for immediate customer support interactions
  • KRIncrease monthly product usage by 15% by implementing personalisation in user journey
  • TaskImplement personalisation features into the user journey
  • TaskMonitor and analyze user engagement data regularly
  • TaskRun marketing campaigns promoting new personalized features

OKRs to boost client engagement in our analytics services

  • ObjectiveBoost client engagement in our analytics services
  • KRAchieve a 15% rise in client satisfaction scores for our analytics services
  • TaskDevelop and provide additional personalized analytics services
  • TaskImplement regular feedback collections from clients for service improvement
  • TaskEnhance client communication and response times
  • KRSecure a 20% increase in signed-up clients using our analytics services
  • TaskOffer a limited-time discount or bundle option for new sign-ups
  • TaskOrganize webinars or workshops showcasing our analytics capabilities
  • TaskDevelop a compelling marketing strategy for our analytics services
  • KRDeliver 3 new value-added analytics features to stimulate client usage
  • TaskDevelop and test these features with a focus on value-add
  • TaskIdentify potential new analytical features based on user feedback
  • TaskImplement and promote these features to existing clients

OKRs to boost email engagement across all prospect lists

  • ObjectiveBoost email engagement across all prospect lists
  • KRIncrease overall email open rates by 20%
  • TaskSegment email list for more targeted messaging
  • TaskInitiate A/B testing to optimize email content
  • TaskImplement engaging, attention-grabbing subjects in emails
  • KRLower email unsubscribe rate by 10%
  • TaskSegment email list for more personalized communication
  • TaskImplement an option for email frequency preferences
  • TaskImprove email content to make it more engaging and relevant
  • KRGrow click-through rates by 15% in emails
  • TaskCreate engaging email subject lines to boost open rates
  • TaskUse striking call-to-action buttons in every email
  • TaskImplement A/B testing to improve email design

OKRs to boost overall community engagement on the platform

  • ObjectiveBoost overall community engagement on the platform
  • KRBoost comment count by 15% from the previous period stats
  • TaskSchedule regular posts to maintain audience engagement
  • TaskRespond, like, and share user comments to foster community
  • TaskEncourage audience participation with interactive posts
  • KRDrive up shares of content by 30% advancing our community visibility
  • TaskImplement a robust content sharing strategy across all social media platforms
  • TaskDevelop intriguing, high-quality posts to stimulate sharing and visibility
  • TaskEncourage user-generated content to increase engagement and shareability
  • KRIncrease the number of likes by 20% by the end of quarter
  • TaskPromote liking and sharing contests on all platforms
  • TaskDevelop engaging daily content to improve user interaction
  • TaskImplement advertising campaigns targeting potential likers

OKRs to boost engagement and adoption of B2B2C advocacy program

  • ObjectiveBoost engagement and adoption of B2B2C advocacy program
  • KRRaise frequency of monthly active users by 25%
  • TaskImplement engaging, user-friendly updates to improve user interface
  • TaskImplement regular user engagement initiatives
  • TaskLaunch targeted outreach and promotional campaigns
  • KRIncrease unique user logins by 30%
  • TaskImprove website or app user interface for better usability
  • TaskImplement a user referral program to attract new users
  • TaskPromote site or app via targeted social media advertising
  • KRImprove user retention rate by 20%
  • TaskConduct regular User Experience (UX) testing and improvements
  • TaskOptimize customer service responses and interactions
  • TaskImplement personalized user experiences to boost engagement

OKRs to boost engagement of inactive platform sign-ups

  • ObjectiveBoost engagement of inactive platform sign-ups
  • KRImprove platform's features usability score by 15%
  • TaskImplement user feedback into interface design revisions
  • TaskConduct user testing to identify platform usability issues
  • TaskProvide comprehensive training on feature enhancements
  • KRIncrease emails sent to inactive users by 20%
  • TaskInitiate increased email sending schedule
  • TaskDevelop engaging content for email outreach
  • TaskIdentify the inactive users in our database
  • KRRaise click-through rates from re-engagement emails by 30%
  • TaskPersonalize content based on user behavior or preferences
  • TaskImplement clear, compelling call-to-actions
  • TaskOptimize email subject lines for higher open rates

How to write your own Engagement Boost OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Engagement Boost OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Engagement Boost OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Engagement Boost OKR templates

We have more templates to help you draft your team goals and OKRs.

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