15 customisable OKR examples for Engagement Boost

What are Engagement Boost OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

To aid you in setting your goals, we have compiled a collection of OKR examples customized for Engagement Boost. Take a look at the templates below for inspiration and guidance.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Engagement Boost OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Our customisable Engagement Boost OKRs examples

We've added many examples of Engagement Boost Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1OKRs to boost engagement levels of current supporters

  • ObjectiveBoost engagement levels of current supporters
  • Key ResultAchieve a 15% response rate increase from our loyalty program members
  • TaskImplement personalized email campaigns targeting loyalty program members
  • TaskProvide simple, streamlined processes for feedback response
  • TaskLaunch exclusive benefits for active program participants
  • Key ResultIncrease monthly supporter interactions by 25%
  • TaskDevelop personalized content for frequent email newsletters
  • TaskOrganize weekly online Q&A sessions
  • TaskImplement meaningful reward program for loyal supports
  • Key ResultLaunch 10 new interactive challenges for supporters participation
  • TaskPlan and execute online promotion strategy
  • TaskDevelop concepts for 10 new interactive challenges
  • TaskCreate content and materials for each challenge

2OKRs to boost donor engagement significantly

  • ObjectiveBoost donor engagement significantly
  • Key ResultIncrease repeat donations by 30%
  • TaskImplement a monthly giving program
  • TaskOffer exclusive benefits to repeat donors
  • TaskImprove donor communication through personalized thank-you notes
  • Key ResultGrow engagement rate on donor communications by 25%
  • TaskImplement engaging storytelling in donor communications
  • TaskInitiate personalized outreach to engage and appreciate existing donors
  • TaskIncrease frequency and quality of donor updates/newsletters
  • Key ResultImprove donor retention rate by 15%
  • TaskImplement personalized acknowledgment letters for consistent donors
  • TaskDevelop engaging and informative regular newsletters
  • TaskEnhance relationships through frequent interaction and engagement

3OKRs to boost Overall Customer Engagement

  • ObjectiveBoost Overall Customer Engagement
  • Key ResultIncrease monthly website visitors by 20%
  • TaskUtilize social media platforms for website promotion
  • TaskDevelop engaging content to reduce bounce rates
  • TaskImplement SEO strategies to boost organic search rankings
  • Key ResultUpsurge social media engagement by 30%
  • TaskPromote audience interaction through contests and giveaways
  • TaskUtilize social media advertising to reach a wider audience
  • TaskDevelop and implement a consistent, engaging content schedule
  • Key ResultImprove customer review scores by 15%
  • TaskDevelop effective response system for customer complaints
  • TaskImplement regular staff training for enhanced customer service
  • TaskInitiate feedback-driven improvements in product quality

4OKRs to boost client engagement and improve retention rates

  • ObjectiveBoost client engagement and improve retention rates
  • Key ResultEnhance engagement on client quarterly webinars by 30% through targeted content
  • TaskDevelop relatable, industry-specific content for webinar presentations
  • TaskPersonalize webinar invites to boost attendee interest
  • TaskOptimize webinar time based on client availability and preference
  • Key ResultDecrease client churn rate by 10% via improving customer service response time
  • TaskTrain customer service reps for quicker query resolution
  • TaskMonitor and optimize current support response times
  • TaskImplement real-time chat for immediate customer support interactions
  • Key ResultIncrease monthly product usage by 15% by implementing personalisation in user journey
  • TaskImplement personalisation features into the user journey
  • TaskMonitor and analyze user engagement data regularly
  • TaskRun marketing campaigns promoting new personalized features

5OKRs to boost client engagement in our analytics services

  • ObjectiveBoost client engagement in our analytics services
  • Key ResultAchieve a 15% rise in client satisfaction scores for our analytics services
  • TaskDevelop and provide additional personalized analytics services
  • TaskImplement regular feedback collections from clients for service improvement
  • TaskEnhance client communication and response times
  • Key ResultSecure a 20% increase in signed-up clients using our analytics services
  • TaskOffer a limited-time discount or bundle option for new sign-ups
  • TaskOrganize webinars or workshops showcasing our analytics capabilities
  • TaskDevelop a compelling marketing strategy for our analytics services
  • Key ResultDeliver 3 new value-added analytics features to stimulate client usage
  • TaskDevelop and test these features with a focus on value-add
  • TaskIdentify potential new analytical features based on user feedback
  • TaskImplement and promote these features to existing clients

6OKRs to boost email engagement across all prospect lists

  • ObjectiveBoost email engagement across all prospect lists
  • Key ResultIncrease overall email open rates by 20%
  • TaskSegment email list for more targeted messaging
  • TaskInitiate A/B testing to optimize email content
  • TaskImplement engaging, attention-grabbing subjects in emails
  • Key ResultLower email unsubscribe rate by 10%
  • TaskSegment email list for more personalized communication
  • TaskImplement an option for email frequency preferences
  • TaskImprove email content to make it more engaging and relevant
  • Key ResultGrow click-through rates by 15% in emails
  • TaskCreate engaging email subject lines to boost open rates
  • TaskUse striking call-to-action buttons in every email
  • TaskImplement A/B testing to improve email design

7OKRs to boost overall community engagement on the platform

  • ObjectiveBoost overall community engagement on the platform
  • Key ResultBoost comment count by 15% from the previous period stats
  • TaskSchedule regular posts to maintain audience engagement
  • TaskRespond, like, and share user comments to foster community
  • TaskEncourage audience participation with interactive posts
  • Key ResultDrive up shares of content by 30% advancing our community visibility
  • TaskImplement a robust content sharing strategy across all social media platforms
  • TaskDevelop intriguing, high-quality posts to stimulate sharing and visibility
  • TaskEncourage user-generated content to increase engagement and shareability
  • Key ResultIncrease the number of likes by 20% by the end of quarter
  • TaskPromote liking and sharing contests on all platforms
  • TaskDevelop engaging daily content to improve user interaction
  • TaskImplement advertising campaigns targeting potential likers

8OKRs to boost team engagement and cultivate a positive work environment

  • ObjectiveBoost team engagement and cultivate a positive work environment
  • Key ResultIncrease team interaction through bi-weekly team-building activities
  • TaskDesign diverse, engaging team interactions
  • TaskSchedule regular bi-weekly team-building activities
  • TaskMonitor and gather feedback on effectiveness
  • Key ResultAchieve a 20% improvement in employee satisfaction survey results
  • TaskInitiate employee performance recognition and rewards programs
  • TaskImplement regular team-building activities for improved workplace rapport
  • TaskEstablish open communication channels for addressal of employee concerns
  • Key ResultDecrease employee absenteeism by 15% through wellness initiatives

9OKRs to boost engagement through strategic social media listening and talking

  • ObjectiveBoost engagement through strategic social media listening and talking
  • Key ResultElevate overall reach to 15% via analysis and actionable insights from listening
  • TaskAnalyze audience demographic data to identify target engagement groups
  • TaskImplement regular monitoring and adjustment of reach strategies based on insights
  • TaskDevelop strategic, data-driven content to increase audience reach
  • Key ResultAttract 20% more followers by posting daily engaging and relatable content
  • TaskDevelop a content calendar with diverse daily engaging posts
  • TaskPromote posts on other established platforms
  • TaskIncorporate user-generated content to increase relatability
  • Key ResultIncrease social media comments by 30% through competitive keyword strategies
  • TaskIdentify top-performing keywords in competitor's social media posts
  • TaskMonitor and adjust keyword strategy based on engagement
  • TaskIncorporate popular keywords into our social media content

10OKRs to boost sales performance of KSB pumps and spares

  • ObjectiveBoost sales performance of KSB pumps and spares
  • Key ResultSecure 15 new contracts for KSB pumps and spares sales
  • TaskFollow up and negotiate contract details to finalize sales
  • TaskIdentify and contact potential customers for KSB pumps and spares
  • TaskArrange and conduct product demonstrations for potential clients
  • Key ResultAchieve a 20% quarterly growth in overall KSB pumps and spares sales
  • TaskDevelop a strategic marketing plan targeting potential clients
  • TaskImplement cross-selling and upselling techniques
  • TaskEnhance customer service and after-sales support
  • Key ResultIncrease customer engagements by 30% to improve product visibility
  • TaskEnhance social media presence and content strategy
  • TaskLaunch targeted email marketing campaigns
  • TaskImplement a customer referral and reward program

11OKRs to boost supporter engagement via effective communication and events

  • ObjectiveBoost supporter engagement via effective communication and events
  • Key ResultRaise event attendee feedback scores by 25% for improved experiences
  • TaskImprove event programming based on collected feedback
  • TaskRegularly update and improve event amenities
  • TaskImplement post-event surveys to gather attendee feedback
  • Key ResultIncrease event frequency by 20% to bolster participation
  • TaskIdentify popular past events suitable for repetition
  • TaskDevelop and implement promotion strategy for new events
  • TaskSecure venues and dates for added events
  • Key ResultGrow open rate for engagement emails by 30%
  • TaskIncorporate personalized content to increase relevance
  • TaskReview and improve subject lines for better initial engagement
  • TaskSegment email list for more targeted messaging

12OKRs to boost organic customer engagement and reach on social media

  • ObjectiveBoost organic customer engagement and reach on social media
  • Key ResultRaise post engagement rate by 15%
  • TaskPromote user-generated content for greater engagement
  • TaskCreate more engaging and interactive social media content
  • TaskInvest in social media advertising to reach a wider audience
  • Key ResultIncrease social media follower count by 20%
  • TaskCollaborate with influencers to boost profile visibility
  • TaskRun targeted follower acquisition campaigns across platforms
  • TaskImplement a social media content strategy to attract new followers
  • Key ResultGain 25% more organic shares on top-performing posts
  • TaskImprove SEO strategies to increase visibility of top-performing posts
  • TaskEncourage audience engagement with interactive content and calls-to-action
  • TaskImplement a consistent posting schedule to maximize reach and shares

13OKRs to boost reach and engagement via paid social initiatives

  • ObjectiveBoost reach and engagement via paid social initiatives
  • Key ResultSecure a 10% conversion rate lift from paid social traffic
  • TaskIncrease investment in high-performing ad campaigns
  • TaskTailor content to target audience preferences
  • TaskImplement A/B testing for different ad variations
  • Key ResultAchieve a 25% rise in post interactions through tailored promotional content
  • TaskAnalyze audience reaction to previous promotional content
  • TaskImplement customer feedback in content strategy adjustments
  • TaskDevelop promotional content specifically targeting engaged users
  • Key ResultIncrease social media following by 30% via targeted ads
  • TaskDesign engaging ads specifically targeted at this audience group
  • TaskAllocate budget for targeted social media ad campaigns
  • TaskIdentify audience demographics most responsive to previous social media content

14OKRs to boost brand recognition and engagement on all social media platforms

  • ObjectiveBoost brand recognition and engagement on all social media platforms
  • Key ResultEnhance brand exposure by launching 2 influencer partnerships
  • TaskNegotiate contract terms with chosen influencers
  • TaskIdentify potential influencers relevant to our brand and audience
  • TaskPlan and execute influencer marketing campaigns
  • Key ResultAchieve a 10% increase in user interactions (likes, shares, comments)
  • TaskEstablish regular posting schedule for consistent user engagement
  • TaskDevelop engaging content that encourages audience interaction
  • TaskImplement promotions that incentivize likes, shares, comments
  • Key ResultIncrease overall social media following by 30%
  • TaskProduce engaging content consistently across all social media platforms
  • TaskCollaborate with popular influencers in the industry
  • TaskImplement targeted ad campaigns to attract potential followers

15OKRs to improve product designs to enhance user-experience and boost engagements

  • ObjectiveImprove product designs to enhance user-experience and boost engagements
  • Key ResultIncrease average user session time on product by 15%
  • TaskImprove site speed and functionality to enhance user experience
  • TaskImplement personalized user recommendations and notifications
  • TaskCreate engaging, original content to retain users
  • Key ResultAchieve a satisfaction score of 85% in UX surveys
  • TaskOrganize UX workshops for staff to enhance user understanding
  • TaskConduct regular UX surveys to measure current satisfaction levels
  • TaskImplement user feedback for continual UX improvement
  • Key ResultDesign and test 3 new user interface concepts for approval
  • TaskDevelop three distinct user interface concepts
  • TaskImplement prototypes for usability tests
  • TaskConduct testing and gather feedback for approval

Engagement Boost OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Engagement Boost OKRs in a strategy map

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Engagement Boost OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

What's next? Try Tability's goal-setting AI

You can create an iterate on your OKRs using Tability's unique goal-setting AI.

Watch the demo below, then hop on the platform for a free trial.

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