The Objectives and Key Results framework (OKRs) can be a powerful tool for outcome-driven teams. But, it can also lead to a disaster if you set the wrong goals.
OKRs will focus the effort of your team toward a small set of outcomes, and it is crucial to make sure that you have the right set of priorities.
We've created a series of OKRs templates and examples to inspire you and help you write your own quarterly plans.
OKRs templates
Check out the examples below to see how you can structure your own Objectives and Key Results depending on the problem that you're trying to tackle.
OKRs to enhance ad performance with 10% higher CTR- OKRs to expand reach through paid advertising with 30% more impressions
- OKRs to optimize CPA by reducing it by 15%
- OKRs to improve ROAS with 25% revenue increase from paid marketing
- OKRs to increase paid advertising conversions by 20%
- OKRs to foster user-centric culture through stakeholder engagement
- OKRs to integrate UX testing insights into decision-making
- OKRs to build strategic partnerships to reach new audiences and drive customer acquisition
- OKRs to expand brand awareness through social media marketing and influencer collaborations
- OKRs to improve lead generation through effective lead capture strategies
- OKRs to scale the team by hiring and onboarding key talent to support business expansion
- OKRs to enhance product-market fit by conducting customer research and implementing user feedback
- OKRs to improve user acquisition through targeted referral programs
- OKRs to secure partnerships with strategic industry leaders to drive business growth
- OKRs to increase account expansion by securing contract renewals for 90% of existing clients
- OKRs to strengthen relationships with key accounts and identifying opportunities for growth
- OKRs to grow revenue from existing accounts through upselling and cross-selling initiatives
- OKRs to expand BDR prospecting efforts into new target markets or industry segments
- OKRs to increase the conversion rate of BDR-generated leads into sales opportunities by 25%
- OKRs to improve BDR outreach effectiveness by achieving an increase in response rates